Diversity is essential in internet marketing. You need to develop a diverse set of marketing skills and you need a diverse set of income sources. In 5 SEO Musts for Internet Marketers, I covered 5 vital factors to consider for your SEO. Now, it’s time to look at ways to diversifying your income.
Why diversify? Things move at the speed of light in the world of internet marketing. A great income source could suddenly vanish. The rules for a certain profit stream could suddenly change and impact the sales that you make and force you to change the way you do business.
Being proactive and smart about your internet marketing strategy will help you create a strategy that results in success and a reasonable level of financial security.
Internet Marketing Income Strategies
Here are 7 tips for achieving a diverse internet marketing income to help you safeguard your online success:
1. Read Industry News
Stay abreast of internet marketing, SEO, and social marketing news. This way you can be ready for changes and either jump on a bandwagon early or diversify a strategy before a stream of traffic goes away. When was the last time you stopped and did some industry research? If it’s been a while, slot some time into your calendar on a recurring basis.
2. Follow Some Mentors
Even if you’ve been doing this for five years, it never hurts to find a mentor. Find someone in your niche that’s more successful than you are so you can either take their advice or emulate some of their methods.
3. Don’t Put All Your Stock Into Google
There are many traffic sources to succeed with both via organic and paid search. Research and test different methods so that major search engine algorithm changes will do minimal damage to your income.
4. Read Your Traffic Reports
Did you read your reports last month? Do you know where the majority of your traffic comes from for your top income sources? If it’s from one or two sources, it’s time to diversify. Look at Google Analytics or whatever reporting you use to watch what’s going on with your traffic. You need to know whether your rates of traffic this month are better or worse. You should know if your conversion rates are climbing or dropping. You need to keep your finger on the pulse of every income source you have.
5. Manage Your Reputation
Ensure you know what’s being said about you or your brand online so you can do damage control and so you can reap the rewards of good opportunities when they arise.
6. Hunt For New Affiliate Opportunities
Is your niche (or niches) doing well for you? Is there a new product you can add to the mix or a new sub-niche you can work on fleshing out? Become a niche expert in every niche you work in so that you don’t miss out on opportunities to grow and diversify.
7. Don’t Get Too Comfortable
Complacency is dangerous in internet marketing. Even if you’ve found a niche that has become a great source of passive income it’s not guaranteed as a forever income so work to continually diversify and continually learn all you can about online success.
Internet marketing income and success typically isn’t evergreen. Deepening your marketing knowledge on a constant basis is necessary and is something you should embrace. The more you learn, the more you will earn.
Oh yeah, and Join a Facebook Page that is on topic with Internet Marketing 😉