Online advertising is something I’m starting to move towards doing. I read in an earlier post about using the tier 2 search engines and I think I’m going to start with them first. I think they would be a better training ground for me where I can make all my mistakes first.

Hopefully, my mistakes will cost me less and then I can move on to Google and Yahoo. I think that I’ll move on to the big three when I’m a little more confident with what I’m doing.

I’m not sure about the effect of the partnership between Microsoft and Yahoo. Google is part of our everyday language. Often when we don’t know something we’ll say; I’ll Google it. I think Yahoo and Bing have a long way to go and I really think Google won’t take a backward step.

I believe Bing is gaining market share. On top of that Google is starting to let in third party advertisers onto their networks, under tight restrictions of course. It’s evidence that they are feeling the heat.