Comments on: Using Multiple Landing Pages For PPC Campaigns

By: jeremy

jeremy — Thu, 17 Jun 2010 06:38:16 +0000

Great advice Sean,

It is all to often that I click on an ad or anchor text that does not deliver what is expected on the other end. I see how with delivering specific landing pages for targeted keywords would be much more likely to generate a sale than if you lead your customers to a broader type of landing page as you have described.

By: Jazz Salinger

Jazz Salinger — Mon, 29 Mar 2010 05:53:08 +0000

Hi Sean,

This is excellent advice. I will definitely use multiple landing pages for my PPC campaigns. It really makes sense to ensure that the landing page provides the information that the customer is seeking. Otherwise, why would they buy my product?

By: Lina Nguyen

Lina Nguyen — Wed, 24 Mar 2010 05:58:12 +0000

That’s not bad, Wal, if you broke even on your first PPC campaign. People lose a lot of money because they don’t know even the basics of what they’re doing.

By: Lina Nguyen

Lina Nguyen — Wed, 24 Mar 2010 05:56:41 +0000

Hi Cemil

Oh, okay, I think I know what you’re saying now. I think you’re right, in your example, you wouldn’t have multiple pages. I meant testing the one page, by changing the things I mention above.

By: Wal Heinrich

Wal Heinrich — Wed, 24 Mar 2010 05:16:27 +0000

In order to round out my understanding of this multiple landing pages matter I would like to see a brilliant example in action that I could study. I can see Cemil’s point of view and it adds to my confusion. Without that understanding I am doomed to trial and error, waiting for that enlightenment, that aha moment. My initial venture into ppc only broke even. I will need more understanding before trying again.