Comments on: How Promotional Should Your Email Newsletter Be? http://seanseo.com/networking/how-promotional-should-your-email-newsletter-be/ SEO Tips and Social Media Advice | SeanSEO Tue, 24 Apr 2012 21:28:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jayne Pleysier http://seanseo.com/networking/how-promotional-should-your-email-newsletter-be/comment-page-1/#comment-11636 Jayne Pleysier Sat, 31 Jul 2010 09:12:02 +0000 http://seanseo.com/?p=22#comment-11636 I have had exactly the same experience with signing up to a newsletter which then just became a weekly sales pitch and it was really disappointing and didn't want anything really to do with that site/company again as they "used" me. I have a smal business for which i send out a montly newsletter for which I stick to a template to ensure that there is a good mix of information and tips and then the latest products as well as specials. I am pleased with this format and think I have got the balance right. In setting up my blogs...I actually think that the information will be dominating over the affiliate product! I have had exactly the same experience with signing up to a newsletter which then just became a weekly sales pitch and it was really disappointing and didn’t want anything really to do with that site/company again as they “used” me.

I have a smal business for which i send out a montly newsletter for which I stick to a template to ensure that there is a good mix of information and tips and then the latest products as well as specials. I am pleased with this format and think I have got the balance right.

In setting up my blogs…I actually think that the information will be dominating over the affiliate product!

]]> By: Brian Whalley http://seanseo.com/networking/how-promotional-should-your-email-newsletter-be/comment-page-1/#comment-10352 Brian Whalley Wed, 14 Jul 2010 14:21:55 +0000 http://seanseo.com/?p=22#comment-10352 A great way to do non-promotional email that drives well is to send out a weekly or monthly newsletter that just gives summaries and links to 3 or 4 of your most recent blog posts. People will click through to read more about something that they missed that was interesting to them, and then convert from there if it's natural and easy for them to do. The content is fresh and engaging and not just the same junk over and over that pushes them to unsubscribe. By doing this, you can keep you unsubscribe rates under .5% usually and get some great click through rates as people have engaging content to click on and not just ads A great way to do non-promotional email that drives well is to send out a weekly or monthly newsletter that just gives summaries and links to 3 or 4 of your most recent blog posts. People will click through to read more about something that they missed that was interesting to them, and then convert from there if it’s natural and easy for them to do. The content is fresh and engaging and not just the same junk over and over that pushes them to unsubscribe.

By doing this, you can keep you unsubscribe rates under .5% usually and get some great click through rates as people have engaging content to click on and not just ads

]]> By: Rita http://seanseo.com/networking/how-promotional-should-your-email-newsletter-be/comment-page-1/#comment-10319 Rita Wed, 14 Jul 2010 12:26:02 +0000 http://seanseo.com/?p=22#comment-10319 Hi Sean, I know that newsletter emails are an important part of the internet marketing strategies, I would rather get a newsletter once a month, to just keep me up to date with new products if its the same thing they to push all the time then I just unsubscribe. I haven't ventured into email marketing myself yet in time I guess I will. Hi Sean,
I know that newsletter emails are an important part of the internet marketing strategies, I would rather get a newsletter once a month, to just keep me up to date with new products if its the same thing they to push all the time then I just unsubscribe.
I haven’t ventured into email marketing myself yet in time I guess I will.

]]> By: clem schollum http://seanseo.com/networking/how-promotional-should-your-email-newsletter-be/comment-page-1/#comment-10294 clem schollum Wed, 14 Jul 2010 10:22:42 +0000 http://seanseo.com/?p=22#comment-10294 now that's very good common sense and why didn't i think of that! :) free newsletters are the last thing i read, so it must be a more compelling reason than a sales pitch. i will take that with me and add some real value to people's lives not just bombard them with a sales pitch. In then end, that's about respecting clients as human beings and not money-machines. I am always taken by the integrity and thoughtfulness of your suggestions and appreciate it greatly. now that’s very good common sense and why didn’t i think of that! :) free newsletters are the last thing i read, so it must be a more compelling reason than a sales pitch. i will take that with me and add some real value to people’s lives not just bombard them with a sales pitch.
In then end, that’s about respecting clients as human beings and not money-machines. I am always taken by the integrity and thoughtfulness of your suggestions and appreciate it greatly.

]]> By: Elly http://seanseo.com/networking/how-promotional-should-your-email-newsletter-be/comment-page-1/#comment-9425 Elly Tue, 06 Jul 2010 11:19:11 +0000 http://seanseo.com/?p=22#comment-9425 Hi Sean I totally agree with what you are saying here. I have created a newsletter because I thought it would be great to receive one each month for work at home people like myself and I couldn't find one. I like my newsletter to have really helpful information that is of value to my customers and can help them time wise and health wise. I don't want my newsletter to be an ulterior motive to get sales. Blessings Elly Hi Sean

I totally agree with what you are saying here. I have created a newsletter because I thought it would be great to receive one each month for work at home people like myself and I couldn’t find one.

I like my newsletter to have really helpful information that is of value to my customers and can help them time wise and health wise. I don’t want my newsletter to be an ulterior motive to get sales.

Blessings
Elly

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