The most effective online marketers have at least one great strength that they take advantage of on a daily basis. They know what their customers want. Learn and understand the things that motivate your customers you can become a much better internet marketer.
How do you find out what motivates your customers and prospects? It takes research and studying their habits. If you can do that, you can figure out what’s most likely to make them want to buy. Do what your competitor isn’t and you increase the chances of not just new customers coming to you but you also win over your competition’s clients as well.
Here are some tips to help you figure this out and to apply it to your situation:
Figure out which keyword searches result in sales. Is it something related to cost? Is it a phrase that relates to best in class? If the widget is the same no matter where it comes from, maybe the motivator is customer centricity and value. Could it have something to do with the integrity and online reputation of the seller? Maybe it’s a combination of all of the above.
By learning about the phrases related to buying behaviour, you can try to rank well for those phrases and tweak your landing page copy to that effect as well.
If you’re established in your niche, search your website statistics to determine how your visitors are behaving. Are there gateways or phrases that are resulting in more desirable behaviour? Can you capitalise on that so that you can get more of that?
What is your competitor doing right? What is it that you could do better? Analyse your competition so you can be a contender. If they’re successful, they’re motivating the customers. Figure out how and then do it too – only better, cheaper, with more value, etc.
Get Expert Advice
Read the experts. What do they say about what motivates customers in your niche or demographic? Read and pay attention to customer feedback, too. Data mining through social media, review sites, and via customer surveys can help you understand your customers better as well. Feel good about the compliments you get but act on the complaints and you’ll be much more likely to appeal to the people who could help you increase your success and wealth.