One of the latest buzz phrases in internet marketing is Attraction Marketing. This term refers to the ability of a business owner to attract leads and prospects, whether he or she is in multi-level marketing or affiliate marketing.
Attraction marketing is not about the old methods of cold calling, buying email lists, making a hard sales pitch, or other ways of trying to induce unqualified people to buy.
The Concept Of Attraction Marketing
Attraction Marketing allows you to work smarter, not harder, by maximising conversion rate while minimising your efforts. Think of attraction marketing as a big magnet. You post it on the internet, and it pulls in potential customers who are actually interested in buying your product or service.
The first part of attraction marketing is targeting qualified prospects who will come to your website for a specific reason. The second step is building a relationship with them by providing a value proposition. Finally, you hit them with your offer and enjoy an unprecedented conversion rate. Let’s examine each of these components.
How to Make Attraction Marketing Work for Your Business
Your prospects will find you if you give them a reason to. Start with branding your business. Determine what you do and how you do it that is unique from other, similar companies. Focus on your personal strengths. Perhaps you are an excellent writer; let your words be your sales pitch. Maybe you are great at finding solutions to problems; offer free advice. Whatever your niche market is, exploit it. Give back to the online community and they will reciprocate.
Building a relationship involves selling your prospects on you, yourself. As the business owner, you are in a position of leadership. Prodding visitors into understanding that the product or service you offer is exactly what they need. This can be considered a form of training – you are moulding and shaping the potential client to believe that your business and its offerings are the best solution to their problems. Answer the question “what’s in it for my customer?” and you will be directly communicating with them in a very effective manner that is far more valuable than making cold calls.
Your prospects need to be directed to your website, and not a replicated site. Even if you are an affiliate with an internet marketing program, the business is yours, not someone else’s. You are the one who is going to get visitors excited about the product and convince them of its worth, not the company manufacturing it.
Clearly post a call to action that will make visitors contact you directly, not the other way around. Since they are already interested and realise the need for your product or service, a sale is almost guaranteed. This puts you instead of the potential customer in control, because they are ripe for buying what your business has to offer them. All you have to do is provide it, which leads to the final step.
Conversion should be nearly assured at this point. Your job is to make it simple for the customer to buy. Your potential clients have already found your site, you’ve established a relationship and given them a value proposition, now all you need to do is provide a clear buy link.
Attraction Marketing is a powerful tool that allows you to gain the maximum number of conversions from qualified and interested prospects. Start using the concept today to increase your sales and income.
About Sean Rasmussen
Great post Sean, it’s the name of the game. The power to attract whatever you want to you, it’s all about bulding relationships, trust, and credibility which will attract more people to you. It’s abount becoming the “hunted” and not the “hunter”
Terrance Charles
Fine post, and “MLM Is About YOU – It’s Not About Products or Companies!”
* Critical: Brand YOURSELF. Yes, promote YOURSELF, not some company – get the best long-term value for your ad dollars!
* Learn to spot the companies that will steal your paycheck – and there are PLENTY of those rascals!
* Find and bond with income partners who will become lifelong friends, who stay with you forever.
* Generate your own leads, so you’ll know they’re good. Would you buy a blood transfusion online? Think of your leads the same way.
Great post here! This is by far one of the most effective forms of marketing, if you do it right. Thank you!
You are welcome Stephen, glad you enjoyed the article.
Regards – Sean
Hey Sean,
Thanks for writing about attraction marketing. In the world of network marketing and home business this is one of the best ways to connect with people who are like minded. The best thing about attraction marketing to me is that you can position yourself to be found by people who are interested in what you offer. You don’t have to talk to whiner, complainers and cry babies. You can filter out many bad prospects without even having to talk to them. Thanks for sharing Sean.
Attraction marketing sure is a great concept Joey and probably a strategy that is not practiced often enough by most. After all, why try to attract people that are not interested in your product or service, the ones that are interested will find you if you give them a reason to
Regards – Sean
Hi Sean,
I like the concept of Attraction Marketing. This might be more my style. I think I can get targeted traffic and build relationships . I just need to find my USP and maybe by answering the question of ‘what’s in it for my customers’, I’ll find the answer.
Hi Sean
Attraction marketing is a really user friendly and clever concept that I like. I am not a hard core sales person and I agree with Jazz that it is more my style too. It allows room to build relationships and is connecting not confronting.
I have been thinking seriously about my own branding since starting this comp and you mention it again here. A long term business plan begs development.
I also like that you said ‘give back to the online community and they will reciprocate’. Now that is motivating.
Thankyou Sean.
I once watched a dvd by Perry Marshall that described this attraction marketing technique…he called it Guerilla Marketing but it was very similar in the fact that you put yourself in a position of authority and people come to you to *buy* your product, not you *sell* it to them. You explain this attraction marketing stratedgy perfectly…perhaps I could try it one day
If it’s a good way to sell and you feel in integrity wth this method then yes it is a good idea to try it, otherwise you will always be wondering.
That’s a neat distinction Jody – they come to buy and not you selling. I like that as selling is not my strong point. The key now is to find out how to implement that bit about making them come to me!
This is an important alternative approach to marketing and worth my time bookmarking to come back and absorb after the comp. If only I could work smarter!
Thanks Sean
I just started this new MLM business and have started to attract customers to my site’s video. The word attraction marketing has been coming to my mind for about a week now. I just wanted to remind myself of the principle of Attraction Marketing which your article did so wonderfully well.