Are your website traffic levels plummeting? If so, it can be pretty scary. And, if you’re an established internet marketer who’s been enjoying a steady income stream, chances are that if your traffic levels are dropping, so is your income.
How do you figure out what’s causing the reduction in website traffic so that you can stop the bleeding straight away?
Start With Your Stats
Can you see any trends in your website statistics to determine why you’re no longer getting the same levels of website traffic? Has someone else jumped ahead of you in search engines or is it that you’ve lost rankings for another reason? Look at your stats before and after you’ve noticed the traffic changes so you can analyze things such as: referring websites, search keywords, bounce rate, and error logs.
After analysing your stats and addressing any issues that you have control over, it’s time to diversify your strategy a little. A combination of efforts could be very helpful. Here are some tips:
Pump Up Your Website Traffic Levels
• Increase your website content. A good way to do this is to blog more often or add a blog to your existing site and post new content regularly. Every time your site gets new content, search engines will come to try to index that new page. This will benefit you!
• Do more keyword research. Pick a half a dozen primary words to focus on and another dozen or more secondary words and phrases to focus on for pay per click, organic SEO, and content optimisation.
• Get more backlinks. Get articles submitted to directories, submit a press release, join a forum and post with a signature line that points to your site. Do guest posts and blog comments on quality sites in your niche, and continually keep building inbound links. Remember, every link pointing to your site has the potential to be seen as a popularity vote, which will drive up your site’s perceived relevancy in the eyes of search engines, not to mention send you traffic from the referring sites as well.
• Do some social bookmarking on more than just your landing page. All these things will help drive links to your site. Join new sites, do frequent updates, link to your sites, engage with others.
What About A New Niche?
Some niches eventually become too saturated and competitive. Market research can help you determine whether or not it’s time to move on. Wherever possible, it pays to try to stay ahead of the curve by following trends and diversifying your income sources before your website traffic levels plummet.
It’s scary when your traffic levels begin to take a dip. Regularly following your website statistics will help you thwart any problems before they get out of control.
Diversifying your website traffic strategies will help you continually build a rich and layered SEO and traffic strategy. Never stop learning about traffic and marketing techniques and chances are that your site will grow, rather than lose ground. Finally, stay up to date on what’s what in terms of SEO and hot niches so that you can manage your business growth strategically.
About Sean Rasmussen
Thanks for this post, not many bloggers mention that you should keep a very close eye on your stats at all times. If you let that slip then you won’t know what is working for you and what is a waste of your time. I especially like your sign off by the way. Have a most outstanding day to!
Hi Sean,
Great tips on website traffic and staying ahead of your competition, as well as keeping your traffic high
As always, great advice. I also check analyze my data and sometimes it’s hard how to pump-up those traffic when you think you’ve done everything. But then again, the key is a good analysis of the website traffic that will help you create a plan for boosting those numbers. Thanks.
Great post thank you. It’s an ongoing challenge to keep the traffic flowing on and offline.