There are more uses for Keyword Rich Articles than merely being a component of your website.
Good, optimised articles help your website gain page ranking, entice visitors to become customers, and can also put money in your pocket. This is a great way to increase visibility and drive traffic for the purpose of making sales and providing another stream of income.
Read on for all the ways that informative articles rich with keywords can enhance your online presence.
Search Engine Optimisation
Perhaps the most obvious way that Keyword Rich Articles can benefit your online business is that it is a great SEO strategy. Using content that includes your most valuable keywords and phrases is an organic way of increasing visibility to major search engines.
Use one targeted phrase and as many natural variations as you can in each article, but beware of stuffing them in so that the text does not make sense. Aim for once in the very first sentence, once in the first sentence of the last paragraph, and a couple more instances or so sprinkled throughout (depending on number of words).
Keep in mind that long tail keywords can be a great benefit, too. You can capture the largest share of your target market by focusing not just on the most obvious phrases, but including those at the tail end of the popularity graph, as well. In fact, long tail keywords make it easier to write an article because they allow you to focus in on a more specific topic.
Don’t forget the importance of the article’s title, either. If your main keywords are “discount shoe store” then the title of your article could be something along the lines of “Finding a Discount Shoe Store Online”. The permalink to the article should be www.yourwebsite.com/discountshoestore. Both of these techniques are good SEO strategy.
Articles As A Sales Letter
Another use for Keyword Rich Articles is as a sales letter. When a visitor comes across your site, the right article can affirm they have arrived at the right place and induce them to stay.
Ensure that the home page of your site, landing page for a pay-per-click campaign, or anchor post for your blog is a piece of your best writing. The H1 title should include your target keywords, and a brief description to outline the purpose of your business and its offerings.
Visitors want to know what your business is going to do for them. State it plainly, and often. Give them a reason to further explore your site along with the promise of a real value proposition. This ‘sales letter’ should provide easy-to-find links that take them to buy pages or offer more information.
Passive Income From Articles
When you include articles rich in niche keywords on your website, it is very effective in conjunction with an Adsense account or other affiliate marketing program. The more focused your article is on a particular keyword, the more qualified your traffic and the greater chance that these visitors will convert to sales.
Another way you can monetise your writing is by selling the articles to a user-generated content site such as Associated Content. Posting your articles on websites like Ezinearticles is a great way to include a link to your own online business, resulting in free marketing.
Articles rich in keywords provide a wealth of benefits to the online entrepreneur. Not only can they enhance your ecommerce site, but they can be used to attract customers and make extra income.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
