Online marketing is extremely competitive. There are millions of websites on the world wide web that sell the same, or similar, products as your company does. So how do you stand out from the crowd? One way to accomplish this is through Branding.
Branding is a very effective form of marketing is used by all major global corporations. Chances are when you hear the word “hamburger”, the first company you think of is McDonald’s. This is because McDonald’s does an exceptional job of branding.
For the average online company without the huge marketing budget of a company like McDonald’s, branding is not such an easy task. Here we provide seven ways that you can work on developing a brand for your business.
1. Create Video Content
Creating online video content is a good way to get your brand across, whether you want to be known as a business with a sense of humour, a company that is concerned with protecting the environment, or whatever else your brand and company tagline are based on. Consider creating a how-to video or something funny that relates to your products or services and post it on YouTube and other content sharing sites.
2. Social Marketing
Become a member of groups, forums, and social media sites. Join in the conversation as much as possible, contribute to the ongoing threads instead of merely trying to market your company. Your branding will come through in the way you relate to others.
Starting a blog is an excellent way to show the world your brand. Decide ahead of time exactly what subject matter you are going to start blogging about. This makes it easy to support your brand in a consistent manner. RSS subscriptions are an excellent way to build loyal visitors. Remember to visit others’ blogs and comment there, too. Add your URL to social bookmarking sites to gain the most leverage from your posts.
4. Email Marketing
Include an opt-in form on your website and start building your list of subscribers, then institute an email marketing campaign. Create messages that clearly illustrate your company’s brand and send them to your list on a regular basis. Remember the old adage, “out of sight, out of mind”. Stay at the forefront of your subscribers’ minds by sending frequent communications.
5. Mobile Search Optimisation
Don’t forget about reaching potential customers via mobile devices. Ensure that your content is easily viewable on a cell phone or Blackberry and incorporate meta tags and keywords that cater to mobile device users.
6. Affiliate Marketing
Consider starting an affiliate marketing program. Awareness of your brand can spread quickly when you’ve got partners across the internet offering your products or services.
7. Offline Promotion
Don’t forget traditional methods of marketing that are still effective for raising consciousness of an online brand. These include business cards, giveaways, clothing, and all manner of promotional items. Be sure to wear them, have them readily available, and hand them out any time you are going to be around others.
Any new internet business owner needs to spend the time to create awareness of their company’s branding. After all, it worked for McDonald’s – and it can work for you, too.