AutoResponders, as the name suggests, literally allow you to run your Online Business on auto-pilot. They can be set up to communicate with your clients/readers, customers and vendors or even subscribers. AutoResponders typically allow you to set it all up once and forget it.
Like many other tools, AutoResponders have the potential to make or to break your Online Business. Since we want to “make” it, it might help if we look into some tips for writing AutoResponders that bring results:
Address Your Subscribers Personally
If your AutoResponders email come across as pamphlets advertising B2B products, you know that your email will end up in the junk folder and there is no contesting that.
It is extremely important that you address your subscribers on their first name basis. Addressing them personally in your email, is akin to writing them a hand-written letter (although the latter has some great effect even now) and not following this is a single-pointed recipe for disaster.
Use Intriguing Headlines
While you are out there, you’ve got to grab attention and nothing can do a better job of that than a headline. Headlines can intrigue and get your readers attention and probably make for the most important part of your Emails.
Don’t be mediocre and use boring headlines. For a headline to make a mark, it’s got to be specific, bold (shocking is even better) and incredibly effective. If you don’t have a headline that screams, your email hits a wall.
Have A Personality And Reflect A Unique Self
Many business owners, self-employed professionals and Online Marketers in general tend to send emails bereft of any personality. They are afraid of showing their true selves and hide behind the digital nature of an email.
Having a unique way of presenting things and pulling off a personality that reflects off your emails is a sure winner and wins your subscribers’ trust.
Include Information About Yourself
As you very well know, no one buys from you if they don’t trust you. Trust requires candidness, honesty and transparency. By hiding your face, name and contact details you aren’t really helping engender trust amongst your subscribers.
Including your contact information, putting up your photo and including your physical address in all sorts of communication is a sure-fire way to enable trust and boost sales/readership through your emails.
AutoResponders are meant to automate your Online Business to an extent and when not done right, they might not live up to the utility that is expected of them. It is very important to keep up to the frequency and have software that ensures a high percentage of email delivery.
Keep an eye on how many subscribers you build up to and watch carefully for unsubscribers so you can analyze your tactics to see what may and what may not be working well.
About Sean Rasmussen
Wise words Sean
Too often we see marketers sending out messages daily. Buy this,buy that, have I got a deal for you messages are endless.
Although we can learn from them. How not to do it. The way I look at it is only do unto others what you would expect
Hi Sean,
I feel somewhat distressed at reading this post. I fear I may be bereft of any personality. I think I may need a business partner who comes complete with an awesome personality.
I’ve bookmarked this page and will come back to it at a later date.
I can see the value in using autoresponders for marketing. I can reach more people with less effort, time wise, once I build my list.
I like the idea of personalising the message but I wouldn’t like the message to be very long as this can turn people off.
There are many great ideas I can use. Thankyou.