A landing page does a lot for internet marketers. This is where your potential customers will land so it’s important to make a great first impression.
Even if you’re doing everything right in terms of SEO (search engine optimisation) and SEM (search engine marketing) through pay per click campaigns, your landing page could prevent you from making the sale.
So, how is your landing page performing? Is it helping or hurting you? Read on for some tips to boost your landing page conversion rate.
Is Your Landing Page Appealing
Look at your landing page from the eyes of your customer. Is it aesthetically pleasing? Is it hard on the eyes? Have a look at your biggest competitor and see what their page looks like. Does yours look as good or better? If not, that is definitely an area that you should look at improving immediately.
How Does It Read
Is your sales copy filled with hype? Is there anything that is valuable to the reader? Sales letters can seal the deal for you or turn your potential customers off. You’ve piqued their interest through search engine results or pay per click advertising and now you have to really “wow” them. Make sure that you get some help writing a solid sales letter.
There are many components to the process and if you learn how to do this, you can get great conversion rates. Read copywriting tips and study successful sales letters so you can emulate the strategy.
What Do People Think
Make sure you ask others for their opinion. If you’re part of an internet marketing mentoring group, don’t be afraid to ask for an opinion. If you have a mentor, get their honest advice. Watch for your website stats to see the results.
What Do Your Statistics Say
Website statistics will tell you where your landing page traffic comes from and what they do once they’re on the page. This information is very telling. Look at what sorts of keywords bring people to your page and look to see what percentage of your traffic clicks off this page without delving further. Many internet marketers build more than one landing page and then test and analyse results so that they can tweak their strategy as they go.
A landing page is a valuable piece of online real estate. Instead of a brochure that you hand out and hope people react to, a landing page can easily be measured so that you can use it as a really strong sales tool. A bit of changes in wording, in colour or font, and in the length of the page can make a big difference in terms of your conversion rate, and when you find a formula that works, it can be very rewarding!
If you aren’t seeing success with an existing sales page, try analysing it carefully, perform some split testing, and talk to other internet marketers to help you increase your landing page conversion rate.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 11 comments… read them below or add one }
I use clicktail, it helps me know what is happening on my site and its heatmaps and videos show me i can increase my conversions
Something to check out. Thanks Bill.
Thanks Sean for demonstrating why there’s a lot of work involved in preparing web pages. It’s not just a matter of slapping it together. Leads and traffic aren’t easy for most of us to come by, so to lose a potential customer after all that work would be such a shame.
I agree with the importance of the landing page. I know that I spend more time on that page than on any other.
I don’t know the measure of success yet, but I try to make it very personal and just me so that the people who are going to be attracted to reading it will hopefully eventually recognize my name and the effort I have spent creating a presence will pay off.
I know that content is always the thing and so very important. I try to remember that by being me and hopefully appealing to some people out there I will find my audience and continue cultivating them. I try to avoid trying to find a way to attract everyone. I feel this is a losing strategy.
Hi Frank, I am enjoying the comments you have been writing, you are very ‘frank’ so to speak (lol) but you contribute with good insights. I have taken some good notes from you. Thank you.
Hi Sean,
This is very interesting. I think this is going to be another trial and error situation. Again, I’m going to pay a lot more attention to my competitor’s landing pages and see what appeals to me. I think I’ll include those elements first and work from there.
Great way to go Jazz, once you have your page started with the elements you like, you will find it much easier to get it completed.
First impressions are extremely important. And the landing page is our online-first impression. Checking out the (successful) competition is a great way to see what appeals to potential customers. I will have to do that a bit more myself.
From what I have read about structuring a good landing page, I am a lot different from the average person. The format most used by marketers almost totally turns me off. Therefore I have difficulty structuring my own because my natural instinct makes me format them in the way I would prefer to see them, not in the way most people are affected to buy.
Hi Sean
I can relate to this article and I agree that the landing page needs to be appealing. First impressions are always important and as beginner internet marketers we would all probably make the classic mistakes and waste so much time and effort. It is valuable to have this information to begin with.
Sean, how do I find who is my biggest competitor in the field of learning wealth creation without having to sift through many sites… I imagine it would be keywords but exactly how do I find this? Even if you may think this is a dumb question, I just have to ask for the short cut. Thank you.
Wealth creation is a field with huge competition Elly. Your best bet to find the top competitors is to type your chosen keyphrase into Google and take a look at the top 20 or so results