I’m not sure I understand why, though. Are the selling techniques different for each group. If so how? What if it’s a children’s product and the parents has the money. Who do I market to?

Would I market to the parent or to the child? I’ve heard sometimes companies market to children and sometimes it’s done unscrupulously. Do we market to both parents, or one, which one?

This is great advice. I don’t think I’ve done enough work on knowing exactly who it is I’m trying to market to. This makes sense and yet I keep forgetting how important it is.

I keep thinking I’ll just put up a site and focus on getting targeted traffic through my keyword research and I’ll make sales. I keep forgetting that if I know my demographic up front I will be that much more effective. You’re right I have to know who I’m trying to sell my products to.

For example, we know there’s a language on Twitter to learn (RT, @, # etc). If you get it wrong, the “in” Twitter crowd know you’re new/ignorant/not up with it. In the personal development/mindset crowd, you have to speak all positive and stuff – otherwise, you’re one of those “negative” people and they don’t like “negative people”… In IM’ing, there’s a whole new lingo there to learn with lots of acronyms like “IM’ing”.

It’s all very interesting.