In internet marketing, it’s very important that you know who you’re selling to. Know your target audience!
It’s vital to your Internet Marketing Success that you market with audience in mind. Why? If you know your customer, you’ll know what they want. You’ll also know what they do not want. You can speak to them directly and appeal to their desires. You need to know how to push the button to compel them to click the “buy now” button.
How do you get better at knowing your audience and being able to compel them to buy from you?
Talk The Talk
Social marketing sites are a great way to do both but are quite helpful in terms of talking the talk. Mining Web 2.0 sites for information related to your niche and look at sites that are probably going to be frequented by your audience. Twitter and Facebook usually have more mature audiences and MySpace often caters to a younger crowd. Use these tools to your advantage in promotion but also use them to learn about your audience.
Forums and other media sites have their own target demographics so you can look through these sites to find information to help you to talk to people in their own language. You’ll know what keywords people are searching for, so you can optimise your site for those words. Data mining is vital in learning to talk the talk.
Walk The Walk
Walking the walk means that you’ve tried out the product you’re promoting and so you know what people will like and dislike. A person who promotes as an affiliate without trying out the products themselves is NOT doing their customers justice and most won’t be very successful. Through your own review process of your competitors, the sales page, and the positive and negative reviews, you can begin to learn what may be strong selling points but what may make people stop and ponder whether or not they really want to make a purchase.
If you can answer potential objections in your online sales process, that can help. Through your own review of the product, you’ll know what really makes the product “sing”. If you wouldn’t fit into the demographic of your target market, it wouldn’t hurt to ask someone that does to review the product as well and give you information that could help you market to your customers.
The art of selling is complex but a big aspect of it is knowing who you’re selling to. Thanks to the Internet, you can learn a lot about that without doing focus groups and hiring a market research company.
Don’t skip the process of learning as much as you can about the people that might want your product. Learning about their motives, their desires, and knowing how that product will meet those needs will help to speed up your the process of Internet Marketing Success.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2012
{ 4 comments… read them below or add one }
Once again Sean some good advice
Talking the talk is a very interesting point for discussion. Groups have their own language.
For example, we know there’s a language on Twitter to learn (RT, @, # etc). If you get it wrong, the “in” Twitter crowd know you’re new/ignorant/not up with it. In the personal development/mindset crowd, you have to speak all positive and stuff – otherwise, you’re one of those “negative” people and they don’t like “negative people”… In IM’ing, there’s a whole new lingo there to learn with lots of acronyms like “IM’ing”.
It’s all very interesting.
Hi Sean,
This is great advice. I don’t think I’ve done enough work on knowing exactly who it is I’m trying to market to. This makes sense and yet I keep forgetting how important it is.
I keep thinking I’ll just put up a site and focus on getting targeted traffic through my keyword research and I’ll make sales. I keep forgetting that if I know my demographic up front I will be that much more effective. You’re right I have to know who I’m trying to sell my products to.
Hi Sean,
I’m learning that I must know my product and preferably be using it myself, is a good idea. I’m learning that I need to know who I’m marketing to, to be successful as I can at selling.
I’m not sure I understand why, though. Are the selling techniques different for each group. If so how? What if it’s a children’s product and the parents has the money. Who do I market to?
Would I market to the parent or to the child? I’ve heard sometimes companies market to children and sometimes it’s done unscrupulously. Do we market to both parents, or one, which one?