Recently we attended the Melbourne Online Education Seminar. Speaking about acronyms of internet marketing; here is an internet marketing acronym you might not be familiar with. Learning all you can about internet marketing and various terms will help you increase the profitability of your online business. Today’s term is AIDA.
What does AIDA stand for?
AIDA is the marketing acronym used to describe:
Attention
Interest
Desire
Action
Remembering AIDA in your written marketing campaigns can help you sell to people online. Consider following an AIDA checklist to ensure you’ve covered the following areas.
Attention
First, get their attention. You can do this through banners, large fonts, photos, and catchy headlines.
Interest
Then you’ve got about a nanosecond to capture their interest. In your first paragraph you need to grab attention so that people will stay with you until you can pitch them.
Desire
Next is working on creating the desire in your reader to solve a problem, save time, save money, earn money, etcetera. You need to play on the strengths, features, and benefits of what you’re trying to sell to help the reader desire your product.
Action
Finally, you want people to: Act Now! Buy this product before this offer expires, buy this product so you can get the great results mentioned on this page, etcetera.
Remembering this acronym when doing copywriting can help you convert more browsers to buyers!
About Sean Rasmussen
AIDA. I’ll have to etch that on my mind.
I think I’ll have it up on my wall with it explained so it sinks in
Hi Sean,
No, I’ve never heard of AIDA. Attention, interest, desire, action. It seems so simple when you say it like that. I could definitely try writing something that addresses each area of this checklist.
It just might help my sales and help me improve my writing.
This is a very simple way to learn how to write good copy. I have never heard of AIDA but it really makes sense. Looking back at my first posts I can see that my writing has improved and has become more visually pleasing but I still struggle with the interest, desire and action parts.
Funny, the first time I heard about the AIDA concept I must have been around 10yrs of age and my dad explained it to me. And its significance hasn’t changed since.
Only problem is to get the full concept into a short post on my blog, time and time again
This is the first time I have heard of AIDA as well. I can be reminded of each step I do by using the acronym when I am copywriting. Thank you.