By now you are probably aware of just how important Facebook is for creating an online presence and using it as a marketing tool. But more than just having a member page have you considered creating a Facebook fan page for your business?
A fan page is one of the newest and most effective ways to market your business on Facebook. Read on for some tips on how to use Facebook fan pages for success.
Advantages Of Facebook Fan Pages
Perhaps the largest advantage of creating a Facebook fan page is that the number of members is unlimited. If you have a lot of friends and associates, there are only so many you can friend before Facebook rules that you must move to a fan page. But hey, having too many friends is good news!
A fan page is also good SEO. You can easily optimise yours for your more important keywords. This will be picked up internally by Facebook as well as by all the major search engines. It won’t always happen overnight, but within a short time your page should start appearing in search results internally and externally.
It’s also a great way to build links. You can link content from your website, blog, and other social networking sites to your fan page as well as vice versa. Link juice is the number one way to organically gain search engine ranking.
How To Use Facebook Fan Pages
Use some creative thought processes to gain fans. In addition to the standard suggestion message sent to all your existing contacts asking them to become a fan of your page, try asking those who join to do some recruiting for you. For best results, offer them some kind of incentive to do so.
Facebook provides several ways to advertise your Facebook fan page. The site itself will drive referrals to your page. Facebook also offers pay per click advertising. Because your audience is very targeted, dollars spent on this type of campaign can be much more effective than a broader advertising campaign.
Be sure that as soon as you start gaining fans, you utilise the page to its full advantage. The best thing you can do is simply interact with your fans. Respond to each person who writes on your wall. Get some discussion started with your posts. Provide an interactive application to entertain group members. Consider offering some kind of special promotion, like a prize awarded to everyone when you reach a certain number of fans.
Use the statistics Facebook makes available on your fan base to create a detailed profile of your target market. Statistics show the gender, age, location, and language. You can also determine which posts are most popular and what demographic is most likely to respond to a post, or “like” it.
Many major corporations are using the power of Facebook and fan pages to drive traffic and sales. This type of targeted advertising is rapidly becoming one of the preferred forms of internet marketing across the globe. Don’t get left behind; learn how to use Facebook fan pages today and watch your business grow.
If you are interested in becoming friends on Facebook, feel free to check out my Facebook profile.