How To Improve Search Engine Ranking For Your Site Or Blog

Improve Search Engine RankingIf you are looking to make money online via internet marketing you’ll want decent search engine rankings.

Here are some tips to help you improve search engine ranking for your website and / or your blog.

Research And Strategise

Do you know what keywords you’re currently ranking for? Do you know what keywords you want to be ranking for? Take the time to figure both of these things out so you can focus and make a plan. Keyword research will play a big part in your online success.

Social Media Optimisation And Profiles

Social media optimisation is a great way to improve search engine ranking. Create profiles and link back to your sites whenever you post something new. Post more than once when using microblogging tools. Post on those profiles as well. Join forums related to your niche and put in signatures as well. Each time you post, if you have a link in your forum signature, you’ll create a backlink that points to your site.


Find ways to get more backlinks, the more the better. Do this through article marketing, blog commenting, creating Web 2.0 pages, writing content with links to other content embedded with keyword phrases, writing guest posts for other sites, writing press releases, and social bookmarking.

Publish Often

Update your site often and search engines will have more indexing to do. This will create new search engine rankings for you as well as could boost your existing positioning for important keywords and phrases.

Read Your Stats

Study your website statistics religiously. This will help you figure out what’s going on. Figure out which search engines are crawling your pages, which sites are linking to you, where your visitors are coming from andwhich keyword phrases you’re ranking for. This will help you strategise to increase search engine rankings in specific areas and will help you analyse your bounce rate so you can be certain your content is relevant to the people landing on specific pages.

Go Local

Analysing your strategy and your reports can help you figure out whether or not your traffic is local. If your business is geographically focused, this will help. If you’re not currently geographically focused, should you be? Could you target multiple areas and dominate search engines for localised SEO search results? This could help you gain a competitive advantage in the search engines.

Figure out which areas may be underserviced for your industry and if you can service them, start working to improve search engine ranking for that area. Ranking as a xyz service provider might be ultra competitive but it might be easier to rank as “top Brisbane xyz”or “Tacoma xyz supplier” or “buy xyz in Perth”.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!


  1. Lots of good ideas on how to get extra backlinks and improve search engine ranking. As I’m in the process of setting up my new blog I will use these ideas to improve my ranking. These are all very practical ideas to make use of.

  2. For someone who has just got their first blog… this information is invalueable! I will make the best effort to put all these strategies into place

  3. Angus Turner says:

    Hi Sean,

    Heaps of good information here, but it is vital to select the correct keywords to rank for as per this point ‘Research And Strategise’. We cannot expect to be able to compete against the giants unless we are selective in our targeted areas(keywords).

  4. Hi Sean
    To improve search engine ranking is what we all want to do.
    You have a heap of information to help us do just that.
    Research is one thing that I need to take the time to do, and getting the backlinks is easier than I thought.

  5. I have been trying to focus more on Article Marketing for backlinks. I figure that the benefits of this are that both backlinks are coming from high PR directories and if others want to feature my articles on their sites with my author bio.

    The other benefits are traffic from the directories, as the articles are most likely going to rank much higher in the search engines than my own site – for now 😉

  6. Hi Sean,

    These are all great tips to help me improve the search engine ranking on my blog. Again, you’ve given me a great checklist to work my way through and slowly improve my blog’s ranking.

    I’m currently targeting only two of these areas. I think if I focus on improving a couple of areas that I’ve previously been weak in; then I’ll improve my blog’s ranking overall.

  7. clem schollum says:

    wow a wealth of knowledge- I’m still high from the whole concept here and now the very daunting task is broken down very easy- 15 minutes ago ignorance was bliss about “backlinks” and now I’m setting up my own blog – I’ll be up all night but it’ll be worth it! Brilliant as always Sean! thanks!

  8. Jody Chambers says:

    Great information for us newbies to blogging….it seems a daunting task to go out and try to rank #1 on Google when you are not quite sure what you are doing. Your blogs provide us with the tools to go out and “get some!”

  9. Some nice tips. The “Go Local” section is one I am going to look into in more detail on my own site.

    Thanks again

  10. Sean,
    Thank you for the article on how to improve search engine ranking for your site or blog. Social media optimization sounds interesting.

    Improving search engine ranking seems to be a vital ongoing process. 🙂

    • Hi Jacqui,

      Yes, trying to improve your search engine rankings is an ongoing process. It something that’s never done especially as Google likes to change the rules all the time. 🙂

  11. Cathy Howitt says:

    As usual, a very imformative and useful article on how to improve search engine ranking for your site or blog.

    Research and media optimisation are necessary tools in your toolkit for improving your ranking.

    I will be sure to use all of the tips you have given us here, Sean.


  12. Hi Sean,
    No, and no, I don’t know what keywords I’m currently, or want to be, ranking for. I should know and this article is a gentle reminder that I need to take the time to work it out.

    Once I’ve got keywords sorted I can concentrate on article marketing. Also creating backlinks to my blog. I’ll then be reading the stats and be able to decide if it’s okay to go local with SEO.

    I need a routine and hopefully soon will be organized enough to be working on improving search engine rankings for my next blog post.

    • One clue about what keywords to concentrate on is the one in the title. It needs to be in the meta description as well, and used in LSI variations within the content.

      You topic is in your niche and, then the keywords to rank for are those that relate to that topic.

  13. Publish often is feasible for websites as well – and the benefits are similar to blogs. It keeps the sites fresh in the eyes of the spiders that crawl through them – especially if you also ping them with pingler or

  14. Thankyou for these tips on improving the search engine ranking for my blog. The biggest point I am concentrating on at the moment is to publish often!

  15. After 7 weeks and reading over 1500+ articles I have decided that I am going to make an SEO check list.

    I saw a few small ones in the articles and I just kept a copy of the URL’s so that I can go back and find them. I need visual lists as reminders