If you are looking to make money online via internet marketing you’ll want decent search engine rankings.
Here are some tips to help you improve search engine ranking for your website and / or your blog.
Research And Strategise
Do you know what keywords you’re currently ranking for? Do you know what keywords you want to be ranking for? Take the time to figure both of these things out so you can focus and make a plan. Keyword research will play a big part in your online success.
Social Media Optimisation And Profiles
Social media optimisation is a great way to improve search engine ranking. Create profiles and link back to your sites whenever you post something new. Post more than once when using microblogging tools. Post on those profiles as well. Join forums related to your niche and put in signatures as well. Each time you post, if you have a link in your forum signature, you’ll create a backlink that points to your site.
Find ways to get more backlinks, the more the better. Do this through article marketing, blog commenting, creating Web 2.0 pages, writing content with links to other content embedded with keyword phrases, writing guest posts for other sites, writing press releases, and social bookmarking.
Update your site often and search engines will have more indexing to do. This will create new search engine rankings for you as well as could boost your existing positioning for important keywords and phrases.
Read Your Stats
Study your website statistics religiously. This will help you figure out what’s going on. Figure out which search engines are crawling your pages, which sites are linking to you, where your visitors are coming from andwhich keyword phrases you’re ranking for. This will help you strategise to increase search engine rankings in specific areas and will help you analyse your bounce rate so you can be certain your content is relevant to the people landing on specific pages.
Analysing your strategy and your reports can help you figure out whether or not your traffic is local. If your business is geographically focused, this will help. If you’re not currently geographically focused, should you be? Could you target multiple areas and dominate search engines for localised SEO search results? This could help you gain a competitive advantage in the search engines.
Figure out which areas may be underserviced for your industry and if you can service them, start working to improve search engine ranking for that area. Ranking as a xyz service provider might be ultra competitive but it might be easier to rank as “top Brisbane xyz”or “Tacoma xyz supplier” or “buy xyz in Perth”.