If you’re fairly new to the world of affiliate marketing, you might not know that pay per click advertising can net you some big results online. It can be very lucrative but it can also be very expensive. Deciding to invest in this type of advertising is a risk. It is a risk that can bring about huge benefits, though. So, how much money is enough to spend on PPC campaigns? How much is too much?
Investing with profits
This is all very subjective so a wise decision is to start off small and invest with your profits. For most programs, such as Google Adwords, you can set a budget so you don’t end up with a huge bill. For every sale you make, it’s wise to take a certain amount and use it to help you make more money. For example, if you’re selling $300 a week you might allocate $50 to your PPC budget.
If it takes you $100 in pay per click advertising to make your first $25 affiliate commission, this might not seem very advantageous BUT that first sale is a major milestone because by the time you make it, you’ve probably learned a great deal about what works and what does not. Maybe you’ve tweaked your ad writing strategy or focused on very specific long tail keywords. Anyway, whatever got you that sale might be achievable again.
Go Organic
If you’re making a lot of money through pay per click advertising, you might come up with a reasonable budget that works for you. You should also consider spending a lot of efforts on trying to get organic SEO results because these don’t have to cost anything but time and effort. A mixture of various marketing strategies is a wise decision!
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 6 comments… read them below or add one }
Hi Sean,
That is sound advice, when I first started someone was telling me I had to do a P P C campaign
which I tried with $50 but nothing happened these people wanted me to put $1000 into advertising “No Way” was my reply
Yes Rita you have to be very careful.
I’m not sure what would be a reasonable lower limit. Any suggestions Sean
Hello Sean,
I am very new to this PPC and will be treading waters so to speak. I understand how you say start of small, and tweak what works or doesn’t work. Will book mark this blog into my favorites so that I can be back to re-read more about How Much Should My PPC Campaign Budget Be?
Cheers
Lisa
Hi Sean,
it’s best to be cautious until you know what you are doing and put a limit on the budget yo may have for a pay per click campaign. That is unless you’re confident and want to know the best results by spending a little more on the PPC campaign.
Hi Sean,
Pay per click advertising is really something I want to start doing soon. I’ve been reading a lot about it but I’m yet to take the plunge. I was thinking along the lines of starting with a certain amount each week. I’d continue with the same amount until I got some success.
For instance, I’d commit to spending say $80/week for the next three months. Is this a reasonable amount of time to give myself to make a success of it?
Hi All,
There are several factors that would determine the budget of a PPC campaign but what i think is more important is whether you should be running a PPC campaign at all. You should definitely do your homework in this area and start off low as you learn the ropes. When in doubt, ask. There are many very helpful people on forums and blogs willing to share some pearls of wisdom.