How Can Internet Marketers Use Misspelled Keywords

Misspelled WordsThe search engines are all about words. Search Engines index websites by determining what they’re about and search engine spiders crawl website words in a way that helps them determine what the site is about so that they can match people querying those words with websites that contain them.

Some people can’t spell… It’s sad but true. That doesn’t mean that they aren’t a good potential customer. A lot of people don’t just misspell though, they simply make errors in typing when they search for something.

Because people are looking for specific things on search engines and may spell them incorrectly, that can work to an Internet Marketers advantage. The thing is, how do you capitalise on this traffic without taking the quality of your website down a notch?

Simply filling your site with Misspelled Keywords won’t do much for your online reputation when a visitor who spells a keyword correctly lands on your page and finds a website filled with spelling errors. Is there a way to appease both audiences and profit from the vast amount of people searching for something with the wrong spelling?

Some Internet Marketers will write articles in the archives of their website with misspelling and gently correct the reader on the correct word. This way you’re capturing internet traffic but not taking the quality of your landing page down a notch.

You could say,

“Are you looking for information on keyword? Keyworrd and keywordd are common misspellings but here’s some extensive keyword information to help you…”

Finding Misspelled Keywords

There are free and fee-based keyword search tools that help you find common Misspelled Keywords. You can also search with the Google tilde operator (type ~keyword in Google and see which words turn up on bold for several pages of results).

Using Misspelled Keywords

You might use commonly misspelled keywords in your Google Adwords campaign when you bid on words as well.

Perhaps you can use misspelled keywords in Web 2.0 pages and free blogs that lure readers and search engines to your real web page.

Use the Misspelled Keywords in the URL and tags of mini sites that will point to your real site.

Taking advantage of the fact that people spell and type words incorrectly can help you capitalize on SEO, especially in saturated niches. A lot of Internet Marketers who stumble upon a great typo and optimise their site for it can find that they achieve high profitability.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!


  1. Seems to me that Google is redirecting people who spell incorrectly to pages on my blog that are spelled correctly. Not sure how Google figures it out; guess they have a formula for dealing with careless spellers.

  2. Most webmasters are not familiar with all the mystifying little rules of spelling and punctuation that befuddle an average writer. Very few proofread their sites.

  3. “A lot of Internet Marketers who stumble upon a great typo and optimise their site for it can find that they achieve high profitability.”

    This is a weird approach but I find it very much appealing. A lot of misspelled keywords are out there and if there’s a way for you to optimize your site by capitalizing on those misspelled words, maybe it would be a hit. Probably.

  4. I will be looking into this further. What are the products that will help find them?

  5. Jazz Salinger says:

    Hi Sean,

    I’ve never really considered this before but I’m willing to try it out.

    • I always wonder if you use misspelled keywords what people will think when they come to read your blog. Will they see this as unprofessional if I have spelling mistakes?

      I always worry that it’s a little like having spelling mistakes on a resume. I don’t know too many employers who would employ someone who can’t make the effort to check their work. Maybe the key is to only use this strategy once in a while?

  6. Hi Sean

    I had a little laugh about this article, you have covered everything and so has Google.

    Who would have thought that there was a whole art of research in misspelled words? But it makes sense doesn’t it.
    Then I find your comment to Gee saying how you can get a misspelled keyword tool as well!

    I am definitely using this information when researching keywords. I think it is very clever. Thankyou.

  7. My gosh. Who would have thought that there is a way to capitalise on people misspelling keywords, whether by accident or on purpose.

    Doing a search on misspelled versions of your own keywords would be very smart for an internet marketer and may even come up with some great new ones.

    Thanks for the big tip here.

  8. This is something we can all use – in my business we sell invitations and stationery but about half the people we deal with spell it “stationary”! Hence they are both keywords for us.

    It’s great to know this information. Thank you!

  9. Jody Chambers says:

    I promoted a product on cellulite and some of my most productive keywords were celulite, celulight, selulite, sellulight and kim kardisian selulite….go figure