Conversion rates are an important factor in internet marketing. If you’re new to the field of online marketing it won’t take long before you’ll be looking very closely at your conversion rates. The rate of visitors that perform the action you want on your site is the rate of conversion. Converting traffic into customers is the ultimate marketing goal.
It works like this:
If you have 100 visitors and one person buys, you have a rate of 1%. If you sell 3 out of that 100, your conversion rate is 3. This is why traffic isn’t the only important aspect of selling online. You need conversion. This might equate to signing up for your offer, clicking a ‘buy now’ button or clicking an advertisement and earning you Google Adsense revenue.
Targeted Traffic Equals Better Conversion
Just because you get website or blog traffic doesn’t mean you’ll get sales. This is why targeted traffic is important. You want traffic that is ready to buy. You want traffic who will land on your page and find just what they want.
How do you achieve this?
Write copy that encompasses long tail and related keywords. Help the reader by solving their problems or answering their questions. Write engaging copy and get your reader to trust you. Keep an eye on your conversion rates and continually work to improve them through getting more traffic and giving your visitors what they want. Will you ever reach the destination of the perfect conversion rate? Probably not but the more you strive for success, the more likely you are to achieve it!
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 9 comments… read them below or add one }
I love these articles Sean. So much information.
What would you say is a good conversion rate? I had heard that if you achieve 2-3% that you are going pretty well.
Whether you are going pretty well or not, would depend largely on the price of the product being sold. A high profit item could be making you good money from as low as 0.25% conversion, where a low ticket item may still not provide you with a profit even with a 10% conversion. It also depends on whether you are buying traffic or using SEO to generate organic traffic. Hard one to answer Gee
Thanks for that Sean
I will have to wait and see how it goes. Once I have some figures then we could discuss it and decide then.
I had the same question and reading Sean’s answer cleared that up – I suppose if you are paying for traffic to your site then you at least need to cover your traffic cost!
Hi Sean,
I totally agree that aiming to attract targeted traffic to my site is the best way to improve my conversion rate. This is an area that I really need to improve on.
Hi Sean,
Hopefully I am striving for success in the right direction!
My current conversion rates are pretty low and I haven’t really incorporated any long tail keywords into my posts so I guess I have a lot of work ahead.
Thanks for the tips! : )
Hi Sean
Once again I can see that writing good copy that convinces, targeting the right market, using keywords and long tailed keywords will attract traffic to my site.
When the traffic gets to my site I need to be able to convert some of that traffic into buyers.
Therefore I need to have good copy writing skills or I could outsource this until I am able to acquire this skill, and do my research on keywords to attract SEO. Well, that is going to keep me busy for a while.
If someone asks me, “How Are Your Conversion Rates?”, I’ll have to admit that they’re really lousy and that’s mainly because I currently have nothing to sell except myself. And nobody’s buying.
I have to get busy and start looking for affiliate products that I can promote. But that’s goning to have to wait until the Learn and Earn competition is over. There just aren’t enough usable hours in a day. And they seem to have gotten fewer since I retired.
I must admit too that my conversion rates are very low so now will have to look very carefully at what my KW’s are which are bringing my taffic to my site – I probably arent targeting the KW’s for buying as much as I should.