Conversion rates are an important factor in internet marketing. If you’re new to the field of online marketing it won’t take long before you’ll be looking very closely at your conversion rates. The rate of visitors that perform the action you want on your site is the rate of conversion. Converting traffic into customers is the ultimate marketing goal.

It works like this:

If you have 100 visitors and one person buys, you have a rate of 1%. If you sell 3 out of that 100, your conversion rate is 3. This is why traffic isn’t the only important aspect of selling online.  You need conversion.  This might equate to signing up for your offer, clicking a ‘buy now’ button or clicking an advertisement and earning you Google Adsense revenue.

Targeted Traffic Equals Better Conversion

Just because you get website or blog traffic doesn’t mean you’ll get sales.  This is why targeted traffic is important. You want traffic that is ready to buy. You want traffic who will land on your page and find just what they want.

How do you achieve this?

Write copy that encompasses long tail and related keywords.  Help the reader by solving their problems or answering their questions.  Write engaging copy and get your reader to trust you.  Keep an eye on your conversion rates and continually work to improve them through getting more traffic and giving your visitors what they want.  Will you ever reach the destination of the perfect conversion rate?  Probably not but the more you strive for success, the more likely you are to achieve it!