Stop! Don’t go yet! Are you sure you want to leave my website?
Okay, most Exit Pop-Ups won’t exactly use that phrasing, but that is what they are meant to do. When someone visits your site, perhaps even clicks on that all important buy page then starts to leave, what can you do to convert them into a customer?
The answer may be to install a piece of code to bring up an exit pop-up before you let them out of your virtual sight.
Why Do You Need An Exit Pop-Up
Statistics show that on average, only one in 100 visitors to your site will actually make a purchase…all of 1%. This is why it is so vital to capture all the online sales you possibly can when a visitor is still on your web page.
There are two ways you can tempt a visitor to stay. You can add a button with a link to a page describing all the benefits he or she will be missing if they leave now, or you can create an exit pop-up that asks them if they are really ready to exit the page.
Of the two, the pop-up seems to be the more effective. For one, it doesn’t require that the visitor do anything but click a simple yes or no button, and they have to do that to be disconnected from the site. For another, you can add an extra enticement to buy right there in front of their eyes, applying these techniques can make all the difference to your conversion rates.
Creating An Effective Exit Pop-up
The enticement is perhaps the most important part of creating an effective Exit Pop-Up. If your visitor was not ready to make a purchase before, then you need to convince them they will lose out on some great deal if they exit now.
A small discount, free bonus, or free shipping are two good incentives. You could also add an extra item for free to the order. Another approach is to get them to opt in to receiving future communications from you, which gives you an opportunity to work on selling to them in the future.
It can work on the principle that people like to feel they are getting a good deal, or receiving something that perhaps others don’t. It’s the old “getting something for nothing” philosophy. The reason it is particularly effective in an exit pop-up on a sales page, for example, is because you’ve already got the customer on the sales page, so obviously they are interested in the product or service.
With that little extra nudge, they are likely to convert to a customer. It’s not a bad idea to customise your pop-up to the content of the page you place it on.
Try adding the Exit Pop-Up to the sales pages on your site. It just may result in some extra sales you weren’t expecting or at the very least, to getting people to opt in to your email marketing list.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2012
{ 5 comments… read them below or add one }
Hi Sean,
I have actually gone on to purchase something simply because of the pop-up, I was interested but was going to look elsewhere, so yes it can work very well
Rita
Hi Sean,
I’m not sure how to use this. I’m using an affiliate product that directs the customer to the business’s actual sales page. Once they leave my site I don’t know what happens after that. I don’t think this is something I can use at this point.
Hey Sean,
What you can do, is to use that pop up to start building an email list. I truly belief that the list is where the money is, whether you are an affiliate or have your own product.
Hope that helps.
Hi Sean,
Thank-you for the information here. I have learned that asking a shopper via pop-ups “if they’re sure” about leaving, is a nice little personal touch. It’s an effective marketing strategy proven to work by Rita’s comment that her experience with a pop-up had a positive result.
Sometimes when searching online I need all the help I can get and a wrong decision can waste time. A little reminder like this can steer in the right direction and help make a final purchase decision.
Nice article! Your in depth treatment of this topic has inspired me to implement an exit pop-up on my sales pages. Thank you.