If you’re trying to sell something online, giving away a free bonus can do several things for you. Let’s look at the marketing potential of a free report.
- Get the attention of subscribers to your mailing list. Then add them to your autoresponder series to see if they’ll buy something else from you in future
- The report can be written in a very helpful tone but be slanted toward pre-selling another product
- The report can have affiliate links listed in the report for several of your products giving you an opportunity to sell other products
People like getting stuff for free but can see right through a sales pitch so make sure you really do provide value. Reports can be 5 pages or more and all you need to do is write up a word document. You can distribute the report through your site’s server, manually or through an autoresponder program.
If you’re not sure how to write a special report, think of it as a very long article with an introduction and a conclusion and many points made. You can also find plenty of report templates available. Look to solve someone’s problem if you can or provide helpful information that people really want. Relate this to your niche so you’ll get targeted subscribers to your report. It doesn’t take a long time to research and if you have a blog about your niche you might even put something together from your existing blog posts and turn your blog into a short book (added extra info peole won’t simply see on your blog.) Do be sure to promote your free report through multiple sources including social media and maybe even through a friend’s mailing list (offering to do them the same favour in the future.)
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
