How To Avoid Spamming The Search Engines

True or not, if a major internet search engine deems your website as spam, your e-commerce efforts will be in serious trouble. In fact, you could get blacklisted, forever, and disappear from all the search engine results.

We all want to rise to the top of SERPs. After all, that is how we attract more visitors and make sales. But how you accomplish this is just as important – if not more so – than reaching the top ranking.

Even if you have no intention of actually spamming visitors, there are certain things on a website that raise red flags as far as bots and their algorithms are concerned. Here we have listed some of the more common ways you could possibly be Spamming Search Engines.

Keyword Stuffing

Keyword stuffing is possibly the most common mistake new website owners make. It is also one of the most obvious ways that search engines spot a spam site. In fact, they look for cyclic activity and posting of content that makes little sense, its only purpose to repeat a number of keywords over and over again.

Avoiding censure is simple; write quality content and keep keyword density of less than 3%. This is not an exact figure applicable in every circumstance, but it does fit with the amount of keywords you would naturally expect to find in a well-written article.

Duplicate Content And Cloned Pages

Another way your website may be viewed to be Spamming Search Engines is to post the same content on more than one page. An occurrence metric used by search engines can find duplicate content pretty quickly. For a true spammer, this is done in order to increase the amount of content with the same keywords and achieve a higher page ranking. For an innocent site owner, this is pure laziness.

Similarly, cloned pages could be seen as a problem. Spammers do this to inundate the net with their keyword-stuffed content. It could also occur if you are trying to get a site online quickly and clone your pages before making adjustments – never a good idea as it could cost you a lot of time in the Google sandbox.

Paid Links

You have probably heard that search engines use the number of inbound and outbound links on your site as one way of ranking your pages. But did you know that if you pay for those links, you are actually doing more harm than good?

Link love should be just that – an organic way of other webmasters and visitors showing the world that your content is valuable and important. When you pay a link farm in order to manipulate your page ranking, it is considered a black hat SEO technique.

How can bots tell the difference between an organic link or a paid one? That is the subject of much debate. Until it is resolved, it is best to stay away from link farms and stick to white hat linking strategies.

Overview

Spamming Search Engines is bad, if you play by the rules, odds are good that your website will not get blacklisted. The rules are simple: write good content and encourage visitors to comment and link to that content. Organic SEO will get your ranking much higher than utilising black or gray hat techniques.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 - 2010