If you’re not using video for marketing yet, it’s time to delve straight in! Sound daunting? It’s actually really quite simple to place videos on your website or blog and it can even be monetized through Google Adsense. Why should you dabble with video on your site? Here are two reasons:
1. Establishing your online presence
2. Interactivity sells
Establishing an Online Presence
Getting noticed online can be fun. People like to know who they’re buying from and if you present yourself well, you can make people more likely to buy from you.
Interactivity sells
People are tired of the same old same old. Doing something new and different on your site can help you stand apart in the crowd. If you’re selling something and you have competition, people might review your site and a few others before making a decision about where they’re going to buy that something. The site that stood apart from the rest has a better chance of being given a second look. You’ve spent all sorts of money and time on SEO, once you get them there, sell to them!
By putting a human component on the internet, you increase your chances of making customers that come back because they feel like they know and can count on you. How can you capitalise on this?
* Video blogging
* Video testimonials
* How-To Videos
* Entertainment
Dabbling in video can be fun and can definitely be useful to anyone in internet marketing.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 3 comments… read them below or add one }
That thought is really daunting. I will have to think about what I can do with Video that matches the post I am putting out as I don’t want to do something just to have a video out there … Then I rather take an existing one of someone else
Hi Sean,
I’m with Renee. I have to say that the thought of using videos for blogging or for showing how-to do stuff is really confronting. Then again, it’s something I think I would probably enjoy when I get over being ’scared’.
I often read people’s blogs who use video blogging and I have to say I enjoy it. It gives me more of an idea of who they are and if I like the impression I pick up from them. It also makes a great change from just reading a standard post.
It can be quite daunting when you first start recording Jazz, the only tip I have is to practice. The more you do something, the more confident you will become.