What’s a good Conversion Rate for your website? A rate that’s bigger than the last time you checked! Constantly working to increase the rate at which visitors become customers can help you grow your business and increase the profits of your money making pursuits. Increased conversion equals increased revenue and profit.
A lot of internet marketers strive to first achieve a conversion of 2%. This means that for every 100 visitors to your website, 2 people will make a purchase. Once you achieve this percentage, it’s time to strive to increase it.
It is very possible to get to double digit rates but this takes time, effort, testing, and some patience. There are tools and techniques that can help. Here are some logical steps for you to follow:
1. Site Optimisation
The first thing you can do to increase your Conversion Rate is ensure your website is optimised for search engines. Getting search engine traffic is half the battle. (The other half is converting people once they arrive).
There are various aspects to website optimisation. On-page optimisation, keyword optimisation, and off-page optimisation are important aspects to cover. Learn all you can about search engine optimisation and implement strategies that get your site some targeted traffic.
2. Traffic Optimisation
Not all traffic is equal. You want to get traffic that’s interested in what you are selling otherwise it truly doesn’t matter whether they visit you or not. Research keywords relevant to online places where your potential customers might frequent.
3. Visitor Conversion
Once traffic lands on your pages, is your website content compelling enough to convert those visitors into customers? Work on your web copy so that you can use it to convince people to buy what you’re selling.
It might take more than a page of content to covert though, so consider convincing visitors to your site to join your newsletter or your free e-course. That way you can get permission to market to them in the future!
4. Constant Analysing
Finally, analyse your traffic, your site, your competition, and your keywords regularly. This can help you continue to tweak various aspects of your strategy that can help you continue to maintain an existing Conversion Rate as well as to increase it.
Information is your friend online so use the information you can gather about your traffic to your advantage and you will definitely see increased opportunities for growth and profit.