The article here highlights that it’s not wise to rely on one source of income from the Internet. Google can call the shots because they are the biggest search engine however they are not the only one and it’s still possible to earn an online income even without Google.

I guess it makes sense to have many diverse strategies to keep your website profitable. We do this in the real world when we’re trying to make money. So, it’s just a matter of treating our online business the same way.

I definitely haven’t given this enough attention. I really need to see what I can do to try to protect my business from sudden changes. I saw this recently when Google shut down some music sites very quickly. There was no notice for the site owners. If that was your only source of income, your stress levels would have gone through the roof.

I have a friend who’s a small business owner and she gets almost all her work from front page google – which she relies totally on some web developer to handle. She’s even locked into some arrangement where they own the URL! She’s so dependent on this one strategy, that she feels she can’t survive with these people… Now, that’s not a situation you’d want to be in.