Comments on: Using Split Testing To Improve Conversion Rates

By: Bernadette Hay

Bernadette Hay — Tue, 27 Jul 2010 22:47:28 +0000

To me, split testing seems like a logical process to work through to improve conversion rates. The key is just not changing too many variables at once. What would also be key is to keep good documentation of the changes as you move further through the process.

Of course that could be overload for some people and having some software like you’ve mentioned Sal sounds like a great way to keep track and keep it simple.

With internet marketing and the vast amount of tools to help, simple and easy to follow is good [for me].

By: Don White

Don White — Mon, 26 Jul 2010 19:31:59 +0000

I was never quite sure how one went about using split testing to improve conversion rates. This article gives me a much better perspective on what I have to do to carry out a split test. It’s interesting to note that something as simple as the positioning of a line of text, the 10% discount offer for example, could have an impact on conversion rates.

By: Renee

Renee — Thu, 15 Jul 2010 06:27:51 +0000

Hi Sean,

thanks heaps for this detailed explanation on how we can be using split testing to improve our conversion rates. I have heard it often, but never seen such a detailed explanation of how to actually work it. Tks.

By: Jody Chambers

Jody Chambers — Mon, 12 Jul 2010 11:44:54 +0000

Split testing ads in ppc really does improve your conversion rate. What I think is a good ad often is not the one that works. I started out by Googling the keywords, seeing what the highest ranked competitors had written and tweaked them around. Another way was to take a short interesting headline out of the landing page and use that, which really did work well.

By: Sean Rasmussen

Sean Rasmussen — Mon, 29 Mar 2010 04:02:09 +0000

Great strategy Wal, thanks for sharing it here!