Targeting Buyers Who Are Ready To Spend

by Sean SEO on December 15, 2008

in Copywriting Tips, Internet Business

When you are trying to make money on the internet, you might have varying strategies depending on the revenue-generating program you’re working at. Often, people work to get the click in a program like Google Adsense. Your job is to (without directly asking as that would be click fraud) convince people to click so you can make a few pennies to a few dollars a click. But when you’re in affiliate marketing, though, you want more than just a random click. You want to target interested buyers, preferably with a credit card in hand because when they buy a product you can earn a sizable commission.

How do you do that?

Targeting Interested Buyers

Two ways to get interested buyers on your site are:

1. Targeted Keywords

2. Solving a Problem

Targeted Keywords

If you’re trying to sell anti-spyware programs from your site, you’d be more successful if you choose phrases like, ‘get rid of spyware’ instead of ‘buy software online.’  Carefully research and consider your keyword strategy!

Solving a Problem

When buying your product will solve an immediate need, you might get more buyers. Creating a sense of urgency and writing compelling copy that will help the user believe they will get the answer to their problems can convert visitors to customers quickly.  In essence,  target the right customer and then sell them a solution.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 - 2010

 

Leave a Comment

Previous post: What’s The Point Of Microblogging?

Next post: Can You Handle More Than One Blog?