I am with you on that one to a point. I realise now that it is worth leaving the site to see if you can get a better offer, especially if you really want the product. I am sure people get to know the gimmicks and know how to ‘play the game’ because that is all it really is. Just a marketing ploy!

This is excellent advice. It’s definitely a case for being as transparent as you can be. I totally agree with disclosing all costs upfront so that the customer knows exactly what they will be expected to pay.

I’m never happy when I’m trying to buy a product only to get to the end screen and see extra amounts added on that I wasn’t expecting. I also agree with Dobbs. I’m not a fan of sites that offer me a discount when I attempt to leave the site.

I know that I very often exit without buying for one or more of the reasons you list.

My most disliked gimmick is when a cheaper option is offered when I try to exit the site. With this offer not being up front and with the possibility that people are buying at the higher rate as listed on the site really gets me hopping mad. I never buy from those sites.

Thanks for the insight and recommendations.