If you want people to click your links and buy the stuff you’re selling, you want visiting your site to be a pleasant experience.  Think like a real estate agent and go for some curb appeal to get people in the buying mood.

Here are some tips in terms of design that can help you up your conversion rate.

White Space

Does your site have sufficient white space around it? By that, I mean that if it’s all crowded and everything is densely piled on the page, it can be a turn off. Break up your text into smaller paragraphs and add some subheadings so people can quickly scan the page and something interesting will actually pop out.

Too Much Advertising?

How much is too much in terms of ads? It’s a good idea to experiment and there probably isn’t a right or wrong answer but if people are inundated, they might not know where to click. The adage of “Less is More” can often be true in terms of advertising.

Photos

A picture can speak a thousand words. If you want people to think money, maybe you should have a picture of dollar signs. If you want them to think financial freedom, a nice yacht in the background might work well. Besides, plain text can be…boring.

Have a look at some sites in your niche that are doing really well and see what makes them look good. Study their copy, look at their design and dabble a little. If you have regular visitors, it wouldn’t even hurt to poll them on what they like and don’t like about your site design.