Selling an Information Product, rather than a tangible product or service, requires different methods of marketing and conversion. When you offer information, you are selling people on the ability to solve a particular problem or perform a particular task that will benefit them in some way.
Can you make the sale of an information product work for you? Certainly! Here are some ideas to get your started.
Pick Your Niche
There is a large market with nearly unlimited potential for offering an information product. The advent of the internet and its ability to open up the world to receiving any form or manner of information has really allowed this market to take off.
Once upon a time, consumers had to make a trip to the library or set up a face-to-face interview to obtain information, they can now find the same, or even better, resources with a few clicks of the mouse, and that’s where your business comes into the picture.
When it comes to deciding on a particular information product that your business will focus on, the sky’s the limit. But in order to be successful, it is wise to narrow it down to a particular and easily definable niche market that can be marketed as a way to solve a problem. Remember, people want to know what’s in it for them.
How-to information and reports are popular types of products. It will help you narrow down your niche if you think about things you already an “expert” on. Perhaps it is horseback riding, or cooking, or even running a household. Rather than these broad topics, think of a particular thing you do that could make someone’s life easier.
If you’ve run into a problem before taking your horse out on the trail only to have him lose a shoe and you figured out to make a temporary one, then that would be a great niche for your Information Product. Perhaps, as the person who cooks for your family, you are concerned about the nutritional value of certain foods. Compile a report on which ones are the least expensive but offer the highest nutritional value.
Are you great at running your household on a limited budget? Offer an insight on how to save money on utility bills and shopping for necessities. Invest in information products in your niche and use that market research to help you write a better info product!
Selling Your Information Product
One of the easiest and most profitable ways to sell your information product is by writing an Ebook.
Production costs are minimal. You do need the Ebook properly formatted in order to make it easy to read. You will probably want to include pictures to make the concepts more understandable.
Use a good software program such as the latest version of Microsoft Word to put it all together and then turn it into an Adobe Acrobat file format. This is preferable to other types of files, as anyone can download Adobe Reader for free. Documents in HTML work, too, but they do not retain formatting.
Finding your Information Product niche and then creating an Ebook to sell is both an easy and profitable venture and one that a lot of people are getting financially secure with!
About Sean Rasmussen
Hi Sean,
great post. Sometimes it’s painful to watch how long people try to come up with a brilliant info-product and never get going… but every time I see somebody taking action and getting results, that more than makes up for the pain the procrastinators cause.
Hi Sean,
You’ve given me some really great ideas here. I think this is something I could do. I think I remember you saying a report could be as little as 10 pages. This would be the easiest place to start.