How To Get Your Website Visitors To Click

Good things can come from website visitor clicks. They might buy, you might earn ad revenue, they might opt-in, they might bookmark & share. Clicking is good. Here are some tips to help you get your website’s visitors to click.

Target The Right Visitor

If people click to go some place and don’t get what they were expecting, they’re probably not going to click. You’ll get a bounce (a visitor that leaves the same page they enter). The more times they click, the more chances of a sale. Your advertising and marketing techniques are important.

Make sure you’re advertising in places that will be frequented by your target market and get their attention. Once you get their attention, deliver. Don’t use meta data that tells someone there’s info they MUST have if they click and then direct them to a mundane page. Follow through.

Pique Curiosity

If you attract a visitor and then pique their curiosity, chances are that they’ll click to: learn more, get information, etc. Have your call to action in mind when you create your content. Your content should provide info but not so much info that your visitor is totally satiated.

Provide valuable information and pique curiosity to make your visitors thirsty for more info. Then, provide them with a way to get more info – via a link they can click on.

Make Clicking A Natural Progression

A good way to end an article is to say, “click here” for more information. For SEO purposes, you might instead say Check out KEYWORD for more information, as this will give people a place to click and tell search engines what that page is about (which can increase your search engine rankings for words and phrases you want to rank for.)

If you’re trying out attraction marketing, you may also offer a free report that delivers more information if someone signs up to receive that report. They then opt-in to receiving further information from you and this creates great opportunities. Provide valuable info in that report and you can build authority and / or create a sales opportunity in the near future.

Ask

Sometimes you can’t ask for a click. If you’re doing Google Adsense contextual advertising, for instance, clicking must be a natural progression, otherwise you’re going to be guilty of click fraud. But if you’re selling affiliate products, your own product, or want an opt-in / sign-up it’s okay (advisable, even) to ask. Ask visitors to comment, ask them to click, ask them to bookmark and share your article with others.

You might not get every single visitor to click but chances are that if you’ve provided good information and delivered on your promises you will get some interest and some productive clicks from your efforts.