On a daily basis, online entrepreneurs should ask themselves quite a few questions. One such question is, “How much website traffic did I get yesterday?”.
Asking yourself that question on a regular basis is good for several reasons. For one thing, staying on top of your website statistics will help you keep your eye on your revenue streams.
The more you review specifics of your business, the more potential for growth and improvement you’ll find.
Website Traffic Measurements
Was the website traffic you got yesterday equal, better than, or less than the traffic the day before? Analysing the numbers helps you keep things moving in the right direction. If they slip, you can quickly action them.
Traffic Sources
How did your visitors get to your site? Did they arrive via pay-per-click ad? Did they come by organic SEO rankings for specific keyword phrases? Did they come through RSS update or through a social bookmark put out by you or someone else online? Knowing how people arrived can help you capitalize on that traffic.
Conversion Rates
How was your conversion rate? What percentage of the visitors on your site yesterday purchased something from you? If they didn’t, did you capture their contact details so that you will have an opportunity to approach them in the future via an e-mail campaign, newsletter, or survey?
Improvements
For the visitors that didn’t buy, is there something you could do differently on your website that would improve your conversion rate? Maybe your web copy or site navigation could be tweaked. Perhaps they arrived via a key phrase that wasn’t adequately answered by the page they landed on.
Repeat Business
For those that did buy, is there something you could do to facilitate their sale or after sales service experience to make your company stand out from a value-add perspective? And, is there a way you can capitalize on that first sale so that you can facilitate a subsequent one?
Every time you review your website traffic stats you create a new opportunity to learn more about your audience and to fine tune your internet marketing strategy. This can help you get more traffic, sell more product, and improve your business model.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 13 comments… read them below or add one }
Hi Sean,
Some great information for seeing how much website traffic you get everyday.
Looking at the website traffic daily is one thing I have not yet done at the moment I have only been doing it once or twice a week
Not having utilised my blogs for marketing, I only check the stats after I’ve posted a new article to see if anyone is reading it.
If I intend to get serious about marketing something, I’ll have to ask the question, “How much website traffic did I get yesterday?” on a daily basis.
Note to myself add that task to my time management system.
Hi Sean,
Thanks for the reminder on what to look for when checking your website traffic stats.
I do check my stats a few times a week, just to see how my actions are performing and where I can improve.
What tools do you recommend for tracking stats, I’m sure Google Analytics & Alexa are two, but are there others you personally use.
Cheers,
Cade
Google Analytics will give you all the info you need Cade. Other than that, for quick checking, I just use my Wordpress stats
Where do you find the WP stats Sean? I do use my Google analytics – but a comparison would be handy
Hi Peter
It is a plugin for Wordpress.
I am still looking mainly at my wordpress stats, which probably is not a good idea. Google Analytics is more in depth details, and I have to admit I don’t check them often enough.
Thanks for the reminder Sean
Checking my stats is not something I have practiced so far. Probably because I haven’t made any dollars at internet marketing so far. Putting it in the context of how much website traffic did you get yesterday is viewing this from another angle.
Thanks for the tips!
I have most of my sites in Google analytics – but don’t check them regularly enough. The info is handy re what keywords are being hit and what area most of the traffic comes from. For example, I was sure I was targeting the USA with one site, but Analytics clearly shows most traffic is coming from Oz – and now to find out how to adjust that!
The internet gives you the great opportunity to measure the success you have online and to find out where it is coming from. That is key to staying successful, so it is really important to use the tools that are available.
Tks for the reminder to check my stats on a regular basis!
How Much Website Traffic Did You Get Yesterday? Not enough (hehehe) – but on the positive side it is growing. WIth my ‘new venture’ I have really upped the attention I have been placing on website traffic and have been really pleased with the results. I like to look at the WP stats whenever I go into my site dashboard and you can see a direct impact of a tweet or FB message etc – then onto Google Aanlytics…….etc
Hi Sean,
I like to review my traffic stats on a daily basis & especially after reading this blog I have learnt a few ways to use the data to my advantage. There are a lot of ways you can assess how to capitalize on your traffic to achieve a better conversion rate.
Hi,
Check out WP-Stats-Dashboard.
http://wordpress.org/extend/plugins/wp-stats-dashboard/
Cheers,
Dave