A Look At Marketing With Google Buzz

Google Buzz was released in early February 2010 as a new social media service. It is a part of Google Profiles/Gmail and allows the users to stream various types of content to their friends’ pages.

Updates from other social media sites, including Twitter and Flickr, can also be imported into the stream much the same as Windows Live. Google Buzz provides recommendations for related content based on what it finds in your stream.

What does this mean in terms of internet marketing? Currently there are some limitations as far as it being aimed at personal users, and not businesses, since you can only create a personal Google profile. However, there are some ways marketing with Google Buzz could benefit your overall marketing reach.

Internet Marketing With Google Buzz

First things first – you have to create a Gmail account if you do not already have one. The best format is to use your company or brand name at Gmail dot com. You might consider also opening a personal email account, as well.

Of course, you also need a Google profile. What you include in your profile will also be added to your Buzz page. Once that is set up, you can find people you want to follow. You can base a search on location, gender, or interests but do try to find those related to your industry in some manner. The more ‘friends’ you can find, the better Google Buzz can make recommendations based on the content. The concept of reciprocity also works to encourage these people to follow you, too.

The next step is setting up the content streams. Add streams such as Twitter and Flickr account status updates. You can also stream your blog posts. Different types of content, from pictures to videos, keep your stream interesting and more apt to attract additional friends. Of course, this is also a chance to showcase your products or services, but don’t make the mistake of including obvious advertisements.

Remember the concept of informative and interesting content. Just as this type of content gets spread virally, it also increases the chances that it will appear at the top of other people’s Google-suggested content on their profiles. Google showcases not only content from a person’s followers, but those pieces that seem to fit the preferences of an individual based on their followers. So there is a strong chance that a great piece will be presented to someone you don’t even know.

If your company is comprised of more than one person, encourage your employees or even your affiliates to help you market with Google Buzz. Ensure they are active and update their own content often. The more profiles that are associated with your company, the more friends all of you can share and reach.

Remember that your efforts of marketing with Google Buzz are directly related to your use of social media. Not only are your Twitter updates going to show up on your profile, but your profile picture will appear in a Google search of the company name. Google also provides a social search. This is all good SEO and one area relates to others in some form or another.

As Google Buzz is refined over time, it may present further opportunities for internet marketing strategies but for now, these are some of the effective ways of marketing with Google Buzz.