Have Your Googled Yourself Lately?

Google-YourselfThose who Google their own name aren’t just egocentric…they could be managing their online reputation. If you’re an internet marketer, it is very smart to see what’s being said about you on (at least)  the first two pages of the results for your name on major search engines. You might consider checking: Google, MSN, and Yahoo to see.

Today’s online shoppers are savvy and many of them will look you up before they’ll consider doing business with you.What they find could impact their desire to buy.  People want to buy from companies and individuals that are trustworthy so it’s important for you to realise that what is listed on the first few pages could significantly impact your business.

Create Positive Results

Beyond trying to rank well in search engines for your targeted keywords, reputation management is important as well. Consider working proactively to give people something good when they search for you. Optimise your brand name.

Realise that when other people write about you, there’s a good chance their results will rank high or higher than your own at times so hopefully you’re being a good netizen who people will only have good things to say about.

What if someone puts something bad about you online?

Good news can travel but doesn’t seem to travel as fast as bad news. Damage control is important if you find something negative associated with your business online. If someone has written something negative about you, try to make it right so they’ll remove or retract their statement. This can happen if a customer is dissatisfied with your product, for instance.

You might not be able to please all of the people all of the time but if you conduct your business always keeping the customer in mind you’ll hopefully find positive product and brand reviews when you Google your name.

Monitor Your Online Reputation

Consider setting up a Google Alert as well, which can help you monitor your reputation also. You can’t control everything that gets posted about you online but working to optimise your site and your brand recognition as well as monitoring what is posted can help you position yourself best.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!

Comments

  1. My name “Rob Abdul” for the last 3 years has been my brand name.

    I was so proud when my name appeared in Google’s suggestive list.

    It may not sound like much but at least 60 to 80 people goggle me a month.

    It is nice for the Ego, I must admit!

  2. Interesting.

    Just tried it and brought up pages and pages. Didn’t find anything bad so that’s good

  3. Jazz Salinger says:

    Hi Sean,

    I was wondering about damage control. Should we even worry about it? I’m assuming that they would already have come to me to try and fix the problem. I would have taken care of it because I would want to do the right thing. However, I feel that sometimes you can’t make it right, no matter what you do.

    In those instances, wouldn’t I just let it slide? There would be a lot more good than bad and it will bet buried sooner or later. I think.

  4. Hi Sean

    Isn’t it funny that you can be goggled on at Google!
    Nothing came up for me this time although I have been on there once (all good). I don’t think I would even go there except to be inquisitve.

    Every day I make the utmost effort to make a positive difference in the world. I am far from perfect and I have to bat off negative thoughts too as they rise up without any effort on my part just like the good ones. I have a choice to enhance the good ones and let the negs slide away. But what someone else thinks of me is none of my business. They are in the same boat as I am!

    • Hi Elly,
      I think we all have to work really hard to squash our negative thoughts, some more then others. Hanging around happy, positive people really helps me and I now find I actually shy away from those who don’t have anything good to say.

  5. When I first googled myself, I was astonished at what came up. There were things there that led to sites which I forgot I was even a member of. Managing your online reputation can be tricky if there is more then one person with your name.

  6. Its a good idea to google yourself if you are serious about being present on the internet, just to get an idea what others might read about you.
    And in contrasts to “offline” you have a chance to see the information that is out there about yourself the same way the others do. Which is good, as you know what is coming your way.

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