The more you can learn about keywords and key phrases the better off you’ll be with your online pursuits. The Google Keyword tool is a helpful and free tool that internet marketers can use to help you find keywords that can help you with your business. Google offers other tools as well to help you such as Google Analytics which can assist you with maximising your online marketing success by learning more about your website’s traffic patterns.
Let’s look at both ways you can use the Google keywrd tool to help you with your SEO. It is free in part because Google hopes you’ll sign up for a Google Adwords campaign afterward to pay for advertising based on your keywords.
Descriptive Words or Phrases
You can enter a word and get a list of related words this way. If you’re just getting started, this is a good way to start deciding what words and phrases to use in your website.
Website Content
By using this contextual option, the tool will look at an existing website and give you ideas based on the site’s content. This is a good idea if you’re thinking about keywords or a Google Adwords campaign.
Anything you can do to further educate yourself on the way search engines work and think as well as the way human users search for what they want can increase your chances of successful online marketing.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 19 comments… read them below or add one }
Thanks for your Amazing blog and tips. I help people with this: http://www.undergroundkeywords.ws
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I often search and there are 1000’s of results displayed in the Approx Avg Search Volume column yet the data from the previous month is “Insufficient Data”.
This does not make logical senses to me as how can there be no search volume (Insufficient data) during previous months if there are 1000’s on an average month.
Do you know why.
Interesting post, keep the good stuff coming, good content appreciated!
Hello Sean,
I understand How To Find Keywords with google, because I actually remember hearing about it from a conference one time. Good to read about, because it re-enforces all that I remember, and all the I forget
Cheers
Lisa
Hi Sean
I really like the Google Keyword Tool. It’s so simple and easy to use. It’s also very interesting to put in a keyword or a phrase and see what words people are using most when looking for a certain product or service on the internet.
A handy tool when choosing which popular keywords will go on a blog or website.
I have found the tool to be very helpful and use it in conjunction with other tools I have. Together they work well
Hi Sean,
I must admit I mostly use MS for my keyword research because I find it to be very quick and effective. The only time I really turn to the Google Keyword tool is if I’m having trouble finding keywords with low competition.
Jazz
You can do a quick search in the Adwords tool and get a selection of kws. Then plug them into MS and you will have a lot more to choose from.
The only thing that bugs me with the Adwords tool is the results are in monthly where MS is weekly. Get tired of doing all the maths!
Hi Gee,
I’ve never thought of doing this. I’ll have to give it a go. Thanks.
As all the tools are a bit different it’s good not to rely on one too much. Like you should ask for 3 different quotes when you need something done
Timely comment Renee. They all give a different picture that helps us assess performance. I also use Trends and webmaster tools.
The Google toolbar has a nifty little feture too – foxySEO which gives good info on KW density and percentages of any page you want to analyse – e.g. a competitors, or just to check on your own attempts.
The Google Keyword Tool is a fantastic free tool which makes keyword research so much easier, in fact after watching the keyword research video’s from your Home Study Course and re-visiting old information we had learnt in the past, I picked up the 2% extra that i didn’t know. So as you say Sean it is well worth re-visiting old video’s and even though we may think we know things 100%, there is always that extra 2% you may learn: )
That extra 2% can make a big difference Cade. Going over material you have learned in the past is a great idea, you generally pick up a thing or 2 that was missed the first time round.
Hi Cade,
I’m with you. You think you know something and then when you go back over what you’ve already learned; you always learn something new. You’re right; more often than not, it’s the piece of the puzzle you’ve been missing.
Hi Sean
For some reason I had an immense block around keywords. Maybe I was trying too hard or something but the penny just didn’t want to drop.
Through this competition I have realised how integral to the success of my blog and myself as an internet marketer, getting a handle on keywords is.
Learning to read the statistics, understand the ratios and what they all mean and then how to put it altogether is not easy. I have found that I sometimes have to go over the video tutorial a few times and then go away and practice. I am determined to really understand how to do this and I will because it is something I really want to be great at.
Good stuff Sean
I use the keyword tool all the time. If a good variety of keywords are entered into it it can come up with variations that that are longtails and ones I wouldn’t have thought of. Then I salt high paying ones into my content to try and attract better Adsense.
I have analytics on most of my sites and also use webnaster tools as it gives info on KW density which is a help.
As you say they are free (as an incentive) but I do disapoint Google as I don’t do PPC!
I just noticed on the right margin a comment about free SEO tools at http://bit.ly/9i4obb
I had a quick look and bookmarked it for later. Worth you looking into folks
After the problems of finding a niche, I find choosing keywords to be somewhat difficult, ranking a bit above coming up with good content. I guess that covers a lot of Internet Marketing.
I just tried Google’s Keyword tool for the first time. I like Gee’s suggestion of using Google AdWord’s tool and plugging the results into Market Samurai. (I assume that’s what he means by MS.) I’m definitely going to test out that technique.
I LOVE the Google keywords tool. The new interface threw me for a little while and I was refusing to use iot, however I took the plunge and are really happy with the results in throws up. You read that the results aren’t very accurate – but if the inaccuracy is consistent across all the categories – then I don’t find that a problem. I like to use it in conjunction with market Samurai – but it is a great resource – especially as it is free !