Chances are that the hosting service for your blog or website offers some free Website Analytics tools along with your domain package.
The tools are there, but do you use them to your advantage? If not, you are missing out on some valuable information to help your internet marketing efforts.
All The Data On Your Report Can Be Useful!
• Look at what pages are getting viewed most often. If you have a blog, what posts are the ones being most referred and which are most popular overall? This will give you a good idea of what topics you can cover in more depth. The reverse is also true. Those pages or posts that do not get a lot of traffic may need some changing.
• Another aspect of this statistic is page views, or the number of times visitors to your site have gone to any of the pages. Some analytic tools will show you “page views per visit”, which gives an average of the total pages viewed by each person at your website. If this number is high, chances are your content is interesting enough to make a visitor want to further explore the entire site after landing there.
• A look at the top entry pages along with referring sites and keywords will give you an insight as to what topics are of interest to the most number of visitors. Again, this tells you the content you should be writing about in future blog posts or in articles for your site. Referring sites will also show the effects of your internet marketing efforts. Keywords let you know what words or phrases you should include in your content and you can see which sites and topics are bringing you the most traffic so you can capitalise on that.
• For an e-commerce site, looking at the statistics about visitors can give you some important information. If you are getting a lot of traffic from foreign countries, you may to ensure that your site is friendly towards them. Perhaps you could install a translation tool; certainly you will want to make sure that as an affiliate marketing partner, merchant sites accept various forms of currency.
Website Analytics tools help you analyse where your traffic is coming from, how effective your page structure is, and you can look at these numbers to help you organise future marketing campaigns. You should be analysing this data on a very regular basis.
Where To Find Analytics Tools
If you are dissatisfied with the number of analytic tools offered by your hosting service, there are plenty of free downloads available on the internet. AWStats, StatCounter, and Webalizer are all good, free software tools you can add to any website or blog. Take a look at each to determine which one will be easiest for you to use, and understand.
Then there is Google Analytics. This analytic tool is perhaps the most advanced out of those offered for free. There is a bit more setup involved if you are going to use this program, but it also offers a good deal more functionality.
No matter if you pay for software or use a free program to track statistics on your website, you will have to take the time to analyse what you see in order for it to be worthwhile. There is a wealth of information included in Website Analytics tools if you know how to properly use them.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
