A lot of people think you need to be running a pay per click campaign to use the Google Keyword Tool and Google Analytics. A lot of people also think you have to pay for tools to get any value from them.
By using free Google tools you can create an effective pay per click campaign but you can also use this information in other ways as well, including:
• Choosing a niche.
• Choosing keywords.
• Understanding trends.
• Learning about your traffic.
• Sharing information.
• Strategising for the future.
Keyword Research
The free Google Keyword Tool does a lot of things. One option is that it helps you search on key phrases to determine how much ads will cost. Use this to help you with your pay per click campaigning but you can also use it to help you make money with Adsense.
If you’re running a contextual ad program, you can use this info to help you figure out which keywords and niches you might want to target for displayed ads. Get the right ads up and get some decent traffic and your website or blog could be well-monetised.
By performing keyword research and looking for popular keywords and for less popular keywords, you can figure out how to rank for the words and phrases people are using. This can help you determine how to get more traffic for your website and can be very valuable in highly competitive niches.
Website Traffic Stats
The Google Analytics tool can also tell you a lot about your website traffic through visitors, e-mail marketing data, and referring website information. The site offers over 80 different types of reports that can tell you a lot of information about your site and your visitors and this info could help you fine-tune your website copy so that you can increase conversion rate, organic search engine indexing, and ad revenue.
You can share this information with other people in your organization as well as companies that you work with, such as joint venture partners, SEO companies, virtual assistants, etc.
There are plenty of paid and free online tools out there that can help you. The more you learn about your website’s efficacy and the more you learn about trends and your target audience, the better equipped you’ll be to make a decent online income.
About Sean Rasmussen
It is true there are a lot of free tools out there on the net and 2 of these are from Google, keyword tool and analytics. They can be used in conjunction to boost and monitor traffic not only for your site but also spy on the competition.
Hi Sean,
I use Google Keyword Tools when researching keywords and phrases. Until now I’d bypassed the analytics function, mainly because of not knowing enough about the tools proper functions.
I’m becoming more familiar with the website stats and gaining knowledge on how to best use them.
Learning to use Google Analytics and keyword tools is an area I have been overlooking a bit lately. This article has reminded me to pay more attention to the research side of SEO instead of just relying on my own ‘guestimates’.
Looking forward to making money with adsense too.
Thanks for the reminder!
Sean, Google keyword tool is great, I would add this: I always sign up to my Google Adword account first before I conduct keyword research. I find the quality of the results superior and not limited to 100 keywords results.
I’ve also discovered that Google Webmaster Tool can be used as an analytics tool too. It tells me how many impressions for my websites Google is showing and for which keywords: to me that’s priceless.
Cheers for the tip on the keyword tool Ben. And yes, Google Webmaster Tools certainly does provide some great statistics that can be used to your advantage
I second what Ben says.
I also use Google insights for search which gives some great information on trending topics. Again if you sign-in you can obtain a lot more data.
Google insights is another useful tool indeed