Definitely, make the message interesting, or the purpose is defeated. The article suggests that forming a relationship via email, makes good marketing sense, and I agree. Adding a little personal touch can be pleasant to the receiver as well as having marketing benefits for me in the future.

I know what you mean – some that I’ve signed up for just seem to keep sending me their affiliate products. It makes me really appreciate YOTA for the real value we get!

I’ve opted in to receive a lot of newsletters and reports over the last few months. It’s given me the chance to take a look at how other marketers try to get me to buy their products and courses.

I’ve learned a lot just by reading their emails and newsletters. A lot of them don’t even address me by using my name. A lot don’t send their emails regularly, even if they’ve specified a day and time that they will be sending them. It’s seems crazy to not get the basics right. So, I’m glad I have you to learn how to do things right from.

When you were launching YOTA, you had me on your list for some reason, and I didn’t know how you got it. Anyway, I was so glad to be on your list because I was stoked to learn about the YOTA launch.