How To Write An Autoresponder Series

An autoresponder series works perfectly with a sales letter or free report to respond to leads and has the ability to greatly increase conversion rates. In fact, it is not unreasonable to expect that installing autoresponder messages could even double sales from this one internet marketing technique alone.

An autoresponder functions as a virtual salesperson via email marketing. Follow-up is not left to human error or time constraints; instead the autoresponder does it for you. But the success rate of this tool depends largely on the text.

Write the wrong copy and it could even negatively impact conversions; with the right text, increasing sales is effortless. Take a look at these tips on how to write an autoresponder series of messages for maximum impact.

1. How To Write An Autoresponder Series – The Basics

Plan on writing seven autoresponder messages; many professionals believe this to be the optimum number of follow-ups that do a thorough job of follow-up without becoming a complete annoyance.

Just like the sales letter, these messages need to convince a prospect that buying your product or service is vitally important or will somehow enhance their lives in a positive manner.

2. Personalise Your Messages

Create a profile of your potential customers. Why would they make a purchase from your company? What is different about your business that makes you stand out from competitors? What obstacle do you need to overcome in order to convince someone that they should buy your product or service? When you write your messages, answer these questions as if you were personally speaking with the prospective customer.

It is always best to include some form of personalised greeting, too. Once you’ve got the prospect’s information in your database, use their name, at a minimum, in the autoresponder message. People are much more likely to respond if they feel the message is personal rather than aimed at a broad range of recipients.

3. Ramp Up The Sales Pitch In Each Subsequent Message

The first autoresponder message will start out as a subtle push toward purchase, i.e. “you’ve read about how great our widgets are; why not order now?”. Each message after the first should increase in intensity and focus on additional, new benefits of your products or services.

You may want to introduce a special offer, such as a limited time discount, midway through the autoresponder series, then make the final one a last-ditch attempt to convert the prospect to a customer with an added bonus. A multi-part informational course or “tip of the week” are also good options for an autoresponder series.

4. Call To Action

Remember that each message should have a specific goal in mind. It needs to answer the questions you identified in your prospect profile and ask them to perform a specific action. Of course, you are always aiming for the sale but don’t forget other calls to action such as forwarding the information to friends, finding you on social media sites, or asking the reader to activate a free trial period subscription.

5. Formatting

For the best response rate, you will send your autoresponder messages out in plain text format. Of course, this limits formatting options. Make them easy to read, grab attention with a headline in all caps, and include various ways to contact the company such as email, phone number, and website URL – and ensure that this information is obvious.

Why not use an autoresponder series to serve as your sales force? This tool can be free to relatively inexpensive to invest in, makes increasing conversions easy, creates a sales funnel pipeline that you can use endlessly with new prospects, frees up your time through its automated nature, and it also guarantees that follow up is timely and accurate.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 - 2010