A lot of people who want to market online re-use their content as much as possible. With so many Web 2.0 places to submit their content, it’s typical to see many articles and blog posts submitted as Duplicate Content.
Some article directories allow syndication of your article so other people can re-print and use it on their site (if they leave your links and by line in tact).
So is it a good idea to submit duplicate content throughout the internet?
Some search engines will not count the second article, as it is Duplicate Content so it could just get one listing in the search engines. That doesn’t mean that people won’t find the article and click through to your site though.
There are other search engines beyond the top few and in reality, SEO isn’t everything! If you publish your article in a place that gets a lot of traffic it could still be quite effective for you in getting people to your website and in establishing yourself as an expert in your niche.
Repurposing Website Content
Some suggest rephrasing and repurposing your articles so that the search engines don’t recognise them as duplicate content.
How Do You Do That?
• Rewrite the article so it says the same thing but with different words.
• Use a content spinner that changes the article for you.
• Change the title and the introduction.
You can also reuse your content in places that won’t necessarily be indexed in search engines such as:
• E-books
• Special reports
• E-mail marketing
• Autoresponders
A lot of internet marketers purchase private label rights articles so that they can save time in research and use the content for their own purposes.
Depending on the usage rights that come with the package they purpose, they may be able to resell those articles, reuse them as is, and re-write them so that they can use them for things like blogs, website content, ebooks, and other content.
Some internet marketers purchase private label rights articles and run them through software spinners or hire people to rewrite them so that the articles are seen as unique by search engines, and not seen as Duplicate Content.
Beware of too much dilution in the content you post with your name or website on it. Content is still king and despite the ability to get search engines to index your site, if your content doesn’t satisfy readers, it won’t likely do you much good.
It’s now time to go back to the bar, as I am in Port Vila Vanuatu on holiday at the moment, catch up with you soon on my next post.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
