Comments on: Online Sales Copy – Show Instead Of Tell

By: Elly

Elly — Fri, 23 Jul 2010 13:40:16 +0000

Hi Sean

Just changing the way something is presented can make a vast difference to attract attention.

We always ask the question “what’s in it for me?” when someone tries to sell us something therefore answering that question first of all is a great way to get the customers interest.

We always like to know how a product will benefit us.

By: Jazz Salinger

Jazz Salinger — Sat, 27 Mar 2010 11:31:18 +0000

Hi Sean,

Showing rather than telling seems like such simple advice. This is another time when being able to write excellent sales copy will be an advantage. I can clearly see the value in writing to show people what’s in it for them. I’m pretty sure that I will need to work at this.

I’m going to find a way to get better at this because it seems like it will have a direct effect on my success.

By: Dobbs Franks

Dobbs Franks — Tue, 23 Mar 2010 02:56:36 +0000

What a valuable article. It is always tempting to tell when you are excited about a product. However, your advice is so much more accurate.

I am going to become one who shows. I just hope I don’t get arrested.

Thanks

By: Lina Nguyen

Lina Nguyen — Mon, 22 Mar 2010 08:53:13 +0000

I like this tip. Recently, at the Oscars, it was mentioned that all the short documentary makers used Apple software to make their films. Now, there’s a story for Apple to show.