When you are marketing online to others through written words, you need to convey a lot. Your customers can’t always see your smiling face and so your copy needs to ooze with your sparkling personality. Writing in a conversational way is how you’ll be able to do that.
It’s proven that writing conversationally when trying to woo potential customers can help you build the rapport necessary to convince them to buy. If they like you, they’ll begin to trust you, and as you build credibility you’ll make more sales.
Internet marketers need to work on their copywriting skills so that people will want to buy from them. It takes practice but the more often you write and the more often you read up on conversational writing tips from master copywriters, the better you’ll do.
You have an opportunity to connect with your prospects when you: write emails, write blog posts, write articles, write special reports, and do your sales letters. Writing conversationally can help you connect with others in a way that makes you likeable and many people won’t buy from you unless they believe what you say. If they feel like they’ve connected with you, they’re more likely to buy from you.
Conversational Writing Tips
• Write to someone as if you’re writing a letter. You can practise this by writing how-to letters or a review of something you’ve bought to an actual friend. When you’re done, take their name out and use this to talk to your customers.
• Speak to the reader directly. Examples of this would be to say, “This product can help you because…” or “You’re going to love that the product lets you do ____”
• Get a little personal (not too much so) and share information that makes you seem like an individual (share that you’re a parent, or that you’re a pet owner, etc. Make it relevant to your potential audience) so people will relate to you.
• Talk about overcoming obstacles. People love to hear success stories
• Inject a little humour when appropriate
• Use friendly salutations. If you can, sign your copy with your first name and add your photograph so people relate to you instead of your logo.
• Ask questions. If you ask readers rhetorical questions that get them thinking and then provide solutions you can seem like you’re speaking to them directly.
• Provide helpful info. Don’t make your letters, blogs or articles one sided and just about promotion. If you give people who aren’t buying today something to take away after reading what you wrote, they’re more likely to read something you’ve written again in the future (a subscription, another email, etcetera.)
From Conversation To Conversion
Great speakers are often great writers. This can come easily to you if you’re comfortable talking in front of a crowd. Online marketing is a sales pitch that’s done in written form so be sure you learn what elements can help get people’s attention on a page (like big headlines, underlining or highlighting words) and continually work on improving your conversational writing.
Conversation can be an art, and a profitable one if you can strike up conversations online. Great conversations can lead to a great conversion rate!
About Sean Rasmussen
A very basic tip to be more conversational, is to use contracted words – exactly as you would normally use them in every day speech.
For example, “Hi, I’m Lina. I’m a copywriter and internet marketer. I’d like to show you some tips on [how to get more attention on your blog].”
Compared to: “Hi, I am Lina. I am a copywriter and internet marketer. I would like to show you some tips on [how to get more attention on your blog].”
The first is one more conversational, because that’s how most people would ordinarily speak. When I read the second one out loud, I feel like a robot!
Well said Lina. I’m very happy with that
Hi Sean,
These are really great tips. I”m sure you already know that I will have to work on this area. Between your post and Lina’s reply, I think I’m beginning to understand that I need to be more relaxed with the way I write.
I think it’s a great idea for me to write as if I’m writing to a friend and then just remove my friend’s name at the end. I think maybe it’s time for a wine or two when I’m writing my posts.
Thanks for that list of tips for copy writing, that’s definitely something I need to work on. And thanks Lina for the additional advise
Makes sense, doesn’t it?
Having a nice conversation with a friend or two telling them about a wonderful whiz bang thing that you know will improve their life. Why else would you tell them about it? Because you care…
I’ve had countless conversations… I know I must be the only one, where I have shared information that I could see from listening to them, that would improve their life in some way. Even if it was to get them onto someone else, pointing them in the right direction, improving their health, or just giving information that they could “take-away” with them to think over. And because I am passionate about what I am talking about, the person I am having a conversation with makes a connection. When I found those in need I love to be able to help – that’s in my nature.
How lovely that worked in my old life in the Health industry. Learning so much about the alternative health industry opened gave me an insight on how we can heal the body naturally. I helped my mother cure her stomach ulcer with a product bee’s use in their hives, which saved her time & money on doctor’s prescription. And after 12 hours giving labour to me I believe I have repaid her…!
I guess when it comes to copywriting I didn’t make the connection that I have had hundreds of conversations with people where I have converted someone (or two). It’s remembering that conversations lead to conversions and letting go of “I’ve gotta make a sale” that will make a difference.
Thanks Sean!
Hi Samantha,
I only can agree with your last statement – the “letting go of “I’ve gotta make a sale” ” really will make the difference.
And interestingly that counts offline as well. The more you really consult and advice a (possible) client and the more you have them and not their money in the center of your interest – the better your conversion will be …
I prefer to read blog posts when written in a conversational way and would more then likely buy from someone if I know a little about them so it makes sense to write my own blog as if I’m having a conversation with someone.
Hi Samantha,
Lovely conversation example. I enjoyed the read. I’m pleased to learn about your experience. That after leaving the “health” industry behind, you healed your mum with natural remedies.
Do you sell that product from bees? I would be interested to know more about it.