In internet marketing, writing a series helps you do several things. First, it helps you maximise mileage on a topic. When you need to write content regularly in order to capture new attention as well as feed the attention span of your existing audience, a subject with some elasticity is going to be very welcome to you.
And second, a series gets people interested and invested in what you have to say. When your audience feels invested in a discussion because of following along from the start, they’re more likely to follow that discussion through conclusion.
People will look forward to part 2, part 3, or subsequent parts. Then, at the conclusion, you might (or maybe you should) have a call to action and by following a path from grabbing someone’s interest to walking a customer through the sales process, you can often cross the finish line with more people at your side.
Using A Series To Increase Sales
Another benefit of writing a series is that if it’s published online, it can become a permanent sales funnel for you and it can become a source of passive income. People who land on the first blog post or article in a series can be guided throughout the series on an indefinite basis.
The series could sit online and work for you for years. People who opt in to your website for a series or a free course can jump into your sales funnel as well. If you are writing content that is evergreen, you can use that series indefinitely to help you convert new prospects into customers.
Tips For Writing A Series
• If you are writing a series for your blog, tag the series with a common tag so that people can search your blog to find the entire series.
• Refer to the starting post in every piece of the series when blogging or posting in articles. That way it’s easy, if someone finds your series but doesn’t find the introduction first.
• Create banners or widgets for other sites that promote the series. An opt-in page offering a free course is a great way to do this.
• Promote your series online in social circles. Use tools like Twitter and Facebook to tell people when a new installment in the series is available and to have discussions about it.
• Promote your series in articles and blog posts to get people’s attention and to point search engines to the series as well.
• Build hype around the series online so that you will get people’s attention. Make sure your first installment really delivers so that people will be interested in reading the next installment in the series.
• Add a teaser for the next item in the series toward the end of each one. A ‘preview’ for next week is a good way to approach it.
• Deliver the series on a schedule. Be consistent! You’ll lose interest if you promise a ten part weekly series and after week two you take a three-week break.
• An autoresponder series can be more profitable for you than writing a series for your blog (although both are advisable!). By doing an autoresponder series, people are required to opt-in and give permission to be contacted. This can enable you to market to them in the future, after the series has ended as well.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
