Comments on: Basic Copywriting Tips

By: Jody Chambers

Jody Chambers — Wed, 14 Jul 2010 03:02:02 +0000

I always scan a site and take in images and headlines before I start reading and if the first paragraph of copy doesn’t grab my attantion I leave. Writing your copy naturally would seem to be the way to go and practise makes perfect….and I need alot

By: Peter Damien Ryan

Peter Damien Ryan — Wed, 14 Jul 2010 01:42:20 +0000

The devil is in the detail!
When writing – for copywriting, articles etc some grammar rules can be suspended – for example as Sean points out – use white space – break up long paragraphs so that a reader can scan the material first.

Using headers with this is a good additional way of drawing eyes to that short paragraph as well.

I also think that the language should be simple – using esoteric words may just turn people off – gee, is esoteric a hard word? LOL. The point is that readers are from different levels of education and, also, may have English only as a second language. Think of the potential audience in China!

By: Elly

Elly — Wed, 14 Jul 2010 01:00:19 +0000

Hi Sam

A friendly reply.

I noticed you use the word “their” in your last sentence. The correct spelling is ‘there’.

Hope this helps.

By: Elly

Elly — Wed, 14 Jul 2010 00:52:58 +0000

Hi Sean

I agree with what you have written here on basic copywriting tips.

I do need to do a course in copywriting without doubt and I am booked in for next year.

Mistakes in spelling and grammar are a real turn off and I must always take the time to check what I have written before posting.

I need to learn to insert keywords into my content in a natural way and always check the formatting.

By: Sean Rasmussen

Sean Rasmussen — Tue, 29 Jun 2010 06:15:04 +0000

I know what you mean there Samantha, many people will be turned off by poorly formatted copy that is full of misspellings. Paying attention to detail goes a long way with online copy