Conversion rates are an important factor in internet marketing. If you’re new to the field of online marketing it won’t take long before you’ll be looking very closely at your conversion rates. The rate of visitors that perform the action you want on your site is the rate of conversion. Converting traffic into customers is the ultimate marketing goal.

It works like this:

If you have 100 visitors and one person buys, you have a rate of 1%. If you sell 3 out of that 100, your conversion rate is 3. This is why traffic isn’t the only important aspect of selling online.  You need conversion.  This might equate to signing up for your offer, clicking a ‘buy now’ button or clicking an advertisement and earning you Google Adsense revenue.

Targeted Traffic Equals Better Conversion

Just because you get website or blog traffic doesn’t mean you’ll get sales.  This is why targeted traffic is important. You want traffic that is ready to buy. You want traffic who will land on your page and find just what they want.

How do you achieve this?

Write copy that encompasses long tail and related keywords.  Help the reader by solving their problems or answering their questions.  Write engaging copy and get your reader to trust you.  Keep an eye on your conversion rates and continually work to improve them through getting more traffic and giving your visitors what they want.  Will you ever reach the destination of the perfect conversion rate?  Probably not but the more you strive for success, the more likely you are to achieve it!

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

Ryan from HubPages popped by in our last post when we talked about using HubPages to promote your product and site.  Ryan reminded us in comments that free sites like HubPages are looking for unique content.

Content Pays

The more content you’ve got out there pointing to your site, the better! But in your quest for online success you might come across online content spinners that take your articles and mix them up with the idea that you can submit the same article to multiple places.  You might also think it’s ok to take one article and send it to 35 article directories. Be very careful of this type of philosophy.  While you might be able to get some backlinks and traffic, you could also get your online wrist slapped. Sites like HubPages and E-ZineArticles want solid, unique content so could simply reject your articles as well.

Maximum Google Juice

There’s a testimonial right on HubPages every time I log in that talks about Google Juice. Sites that will publish your content for you want to be unique otherwise it dilutes their Google juice online so do yourself a favour and take the time to bring something unique to the table when posting online.  While a little bit of regurgitation could save you time and effort, if you don’t provide enough value to the reader and take the time to put effort into your off-page SEO efforts you won’t get much out of them.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

How do you get to be a better article marketer? Here are some tips for you.  Article marketers write articles to get people interested in their product. When you write, you need to pique interest and convince the reader to follow your call to action.  Here are a few tips for you:

Solve a problem

If your headline tells a browsing reader that your article solves a problem for someone, they’ll be eager to read your article. Do what you say you’ll do by writing content that matches the headline.

Follow a pro

If you’re in the beginning stages of article marketing, find a guru to follow and mimic what they do.  Don’t plagiarise, of course but look at their strategies and the way they write not just their headlines and copy but the way they summarise and how they outline their resources box or byline.  If you don’t know how to find a guru, check out a site like www.ezinearticles.com and read lots of articles in your niche. When you find a style you like, read everything you can by that author and dissect their articles to find out why they’re compelling and how you can learn from the writing style.

The power of social marketing

Once the article is out there, use some social marketing tools to help it go viral.  Ping it, blog about it, microblog about it, Digg it, Stumble it and see your sales soar.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

You’ve got about 2.5 seconds to grab the attention of your readers. Can you do it? Here are some helpful tips when writing sales letters, blog posts and articles. All your content should speak to search engines and to the people reading the content as well. Here are some tips to help you get more traffic and make more sales.

Break Up Your Web Copy With Headings

Instead of one long and continuous block of text that may be lost on an impatient visitor, break things up so the article is scanable. This way, people are likely to see something that catches their eye before they have cybertsurfing attention deficit disorder and simply surf off your page because it doesn’t catch their interest quickly enough. Headings also appeal to search engines, especially if you use h1, h2 and h3 tags with relevant keywords in them. Never sacrifice quality content in favour of search engine optimisation, though.

Why?

No matter how many hits you get a day, if your copy sucks people won’t stay.

State ROI Up Front

What return will people make on their investment? Whether it’s a time investment made (such as taking the time to read the article) or a monetary one (such as clicking a buy now button), people need to know why they should spend any time reading what you have to say. You want to grab someone’s attention with a title and then tell them straight away what they’ll gain from staying tuned in.  Your first paragraph has to make the reader sure they’ll miss out if they don’t continue to read.

Are You Asking Questions?

Why ask questions?  Piquing curiosity is huge.  If you ask an interesting question that’s relevant to your target audience, people will read on to find the answer.

Relevancy

Keywords tell search engines that you are relevant to the topic at hand. People also need to see headings and words that help them understand they’ve arrived some place that will give them useful and / or valuable information.  After you’ve written something such as a blog, an article or a sales page, consider going through and tweaking it after you’ve written it by following these tips and you just might see a jump in conversion rates.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008

Last post we talked about list building and how important it is. Once you have a list, what can you use to communicate effectively with your clients?

Autoresponders

In order to best manage your customer list and guide them through buying from you, autoresponders work like a charm. There are free and fee-based programs and what you can do is program your customer list and set up autoresponder e-mails. Not only can you schedule scripted messages, each with a strong call to action but you can do ad hoc messages as well when you have something to share.

Some of the popular programs out there include GetResponse and Aweber. They allow you to manage a sequence of communications with the touch of a few buttons. New subscribers are automatically enrolled in that sequence. This is great and you can either write all your e-mails and newsletters ahead of time or pay someone to write them for you. Not only can you manage the communications but you might be able to get click through stats as well which gives you even more power when you know what’s working effectively for you.

Autoresponder Writing Tips

When writing emails to people, be sure that your email does the following:

• Offer value. No one will stay subscribed if they feel like they’re being spammed
• Offer a way out. Make it clear that they’ve opted in to receiving emails and make it clear that they can unsubscribe easily.
• Don’t forget a call to action.  The call to action tells them what to do next which might be to visit your site or click a link.

Have a most outstanding day.

Dana Prince
Internet Marketing Blog
www.SeanSEO.com © 2008