Blog promotion is a great way to attract customers, improve your online reputation, and make money online. The interactive nature of blogs makes promoting them quite easy.
If you’re not spending time promoting your blog on a regular basis, you might as well be leaving money on the table. It’s not that hard, either. Here are some helpful blog promotion tips:
Blog Promotion With Microblogging
Twitter, Plurk, Friendfeed, and other microblogging sites give you a great opportunity to attract traffic. You’ll bring followers that are already following you into see what’s new and you’ll attract new followers that follow public timelines (and that often share interesting links with their own followers!).
You’ll also be telling search engines that you’ve updated your blog and that will get your pages indexed, leading to search engine results pages listing your site as the go-to spot for information.
Linking
If you are a prolific blogger, a bit of promotion can kill two birds with one stone. Whether it’s to the same blog, or another relevant blog you own, you can link to multiple blog entries you’ve written in the past. Make it a habit to link to a previous post in every post you write and you’ll drive traffic and search engines to your pages. This will give your readers more reasons to click deeper (increasing the chance of their subscribing and / or buying).
Keep search engine optimisation in mind and use anchor text links for strategically used phrases to do the linking. And if you develop a following on these sites, people will re-tweet or promote your links for you as well – broadening your promotional reach.
Social Bookmarking
Beyond microblogging, you can submit blog links to other sites as well. There are plenty of lists of top bookmarking sites that can help you to increase blog traffic and results.
Promote Often
If you’re posting often, you should also be promoting often. And even if you’re not posting as often as you should, you should make time for blog promotion. Even older posts can get new sets of eyes on them.
