How Much Should My PPC Campaign Budget Be?

If you’re fairly new to the world of affiliate marketing, you might not know that pay per click advertising can net you some big results online. It can be very lucrative but it can also be very expensive.  Deciding to invest in this type of advertising is a risk. It is a risk that can bring about huge benefits, though.  So, how much money is enough to spend on PPC campaigns?  How much is too much?

Investing with profits

This is all very subjective so a wise decision is to start off small and invest with your profits. For most programs, such as Google Adwords, you can set a budget so you don’t end up with a huge bill. For every sale you make, it’s wise to take a certain amount and use it to help you make more money. For example, if you’re selling $300 a week you might allocate $50 to your PPC budget.

If it takes you $100 in pay per click advertising to make your first $25 affiliate commission, this might not seem very advantageous BUT that first sale is a major milestone because by the time you make it, you’ve probably learned a great deal about what works and what does not.  Maybe you’ve tweaked your ad writing strategy or focused on very specific long tail keywords.  Anyway, whatever got you that sale might be achievable again.

Go Organic

If you’re making a lot of money through pay per click advertising, you might come up with a reasonable budget that works for you.  You should also consider spending a lot of efforts on trying to get organic SEO  results because these don’t have to cost anything but time and effort.  A mixture of various marketing strategies is a wise decision!