Offline Marketing Tips For Online Marketers

Offline Marketing For Online MarketersMost internet marketers tend to focus their efforts online. Of course, this makes sense as they are offering services or products through a website. But don’t forget about the opportunities presented by meeting people in person.

Start local and make your community’s residents aware of what your company provides online, this is a great way of utilising offline marketing for your online business.

Tweet-Ups

An excellent way to merge online and offline marketing is to organise a tweetup. Short for Twitter meet-ups, tweetups are a way to invite followers who live in a particular city or region to meet in person, usually for drinks and / or dinner.

A successful Tweetup relies on several factors. Number one, promote it heavily in the weeks prior to the event. Use a site like twtvite.com for invitations so you can easily keep track of the event and how many followers are planning on attending.

Number two, find a suitable location and ensure that it is large enough to accommodate the number of people you are expecting to attend (and always expect more rather than less). A venue with free Wi-Fi access is best since most attendees are addicted to Twitter and may bring their laptop.

And finally, devise a theme for the event and feature a speaker or some other form of entertainment. The truth is that many people feel like part of a close-knit community online but get them together in person and they may have a difficult time coming up with conversation that isn’t limited to 140 characters or less. Of course, the idea is to promote your online business so there is nothing wrong with featuring yourself as the keynote speaker for the night.

Toastmasters

This worldwide organisation is a great one to join. It allows members to learn the finer points of public speaking and also presents a built-in opportunity to for in-person B2B networking. You can attend the first club meeting in your area for free in order to test the waters. There is a small fee for membership but it well worth in terms of the rewards you can reap by becoming an active member. Since it’s all about speaking, you can present a speech relating to your business and what it offers to a captive audience.

Offline Marketing – Local Business Associations

There are any number of associations in regions throughout Australia, for instance, that cater to the specific needs of small businesses. There are organisations aimed at offering mentoring and advice to new business owners, some that provide a network for family-owned companies, and others that focus on offering support to businesses headquartered in specific locations.

There are bound to be several options in your local community. Join as many associations as you can comfortably handle in terms of active membership. The more closely it is aligned with your company’s offerings, the greater benefit you will receive in terms of B2B marketing.

Sometimes the best marketing efforts for an online business come about from your offline marketing activities. Getting out and meeting people face to face has long been one of the best ways to promote interest in your online business and develop lasting relationships. So get off your computer and go meet the people in your town who just might become valued clients, joint business partners, or mentors.

About Sean Rasmussen

I am a passionate blogger and have been a full time internet marketer since 2005. When I'm not with my family, you will find me doing SEO, building websites for many of my clients, and creating products out of thin air! This is a cool gig and I love it!

Comments

  1. Hi Sean,

    that’s a really interesting article. I never thought about joining the toastmasters with the idea in my mind to use it for offline promotion. Maybe because I am in a remote area and wouldn’t expect too many people there that could be interested, but you never know until you try, right?

    It’s also the first time that I have heard about Tweet-Ups, possibly again because of the remoteness, but I would be really interested to experience something like that. Have you been to one? Or anyone else here? Please share your experiences with me :)

  2. Jazz Salinger says:

    Hi Sean,

    I think offline marketing is a great way of expanding your business and bringing it to the attention of people who might not normally see it. It also gives you the opportunity to let people meet the person behind the website.

    Generally though I think offline marketing gives you the chance to network with a different group of people and build mutually beneficial relationships with other business owners. I really like the socialising aspect of offline marketing.

    • Many people forget about the offline side of online marketing, in essence it’s just marketing and the wider audience you can attract the better. Taking advantage of any opportunity that may arise can be highly beneficial.

      • Cathy and Trevor Howitt says:

        Your seminars are a great offline marketing event, Sean. You get to mix with like minded people and can put a face and a personality to a name. It’s great.
        Cath

  3. I have never been brave enough to do any public speaking but I’m guessing once you become passionate about your topic it would be easier to get up in front of people to do a little offline marketing of your internet business.

    • Statistics tell us that the greatest stressors in a persons life is bereavement, divorce and public speaking.

      I can get up and speak but I don’t know how presenters remember everything!and without notes.

  4. Hi Sean,
    Offline marketing is one reason I thought it good to help Megan Heazlewood start her Crop Circles interest group meetings, she has named, Weird World” It’s a great opportunity to meet and introduce now people to come along.

    We’ve had 3 meetings now held fortnightly, the attendance numbers are building. It’s a great opportunity to meet and have a chat and a cuppa while at the same time we learn about this phonomnum from Megan. She is a wonderful presenter who is passionate about her topic.

    Everyone is welcome. Next meeting is 24th June.
    Venue details on the blog: http://weirdworld.uwcblog.com/

  5. Hi Sean,
    I think offline marketing is a good idea. I need to have a reason to meet-up and think it a good idea to find something interesting to attend. I don’t drink and I don’t like mixing with drinkers so I need to find other suitable interests. There are many interesting things to do that can be a reason to get together and socialize.

    Having an interesting topic at hand takes the worry out of not having much to talk about when meeting people for the first time.

  6. Tara McGhee says:

    Offline marketing or PCM (personal contact marketing) is highly underestimated. Many people shy away from this, myself included. I felt that I had to already BE successful in order to confidently go out and shout it aloud. However it comes down to your BELIEF. Notice that already has BE in there! Don’t be shy – if you are passionate, enthusiastic and genuine then you leave a lasting impression on people for the right reasons. Like social media marketing, you dont’ go in and talk about your business immediately, you listen first and then respond.

  7. Word of mouth used to be the only way to market. Combine that with online and there is no stopping you!.
    The sense of community this brings makes business a bit more fun as well. I really like this article because it reminds us that online and offline are actually the same! we just need to think in those terms.

  8. Tweet-ups and public speaking are too much for me, Sean. I’ll focus on the online marketing for now…

  9. Cathy and Trevor Howitt says:

    I had never heard of tweet-ups and think that it may be a little premature for me, but down the track, I may give it a go.
    A great off-line marketing tip though. I must admit, I do often forget the offline stuff and mainly concentrate on the Online marketing instead. Little by little, I’ll get there.
    Cath

  10. Angus Turner says:

    Hi Sean,

    Offline marketing is another way to promote our online business, which is what we need to do. I would be more comfortable doing a toastmasters presentation than attempting to type a blog post.

  11. Jody Chambers says:

    Any way that you can build a relationship with a person has got to be great….you never know who your new friend will be, a customer, a mentor, a JV partner or a service provider etc etc. Online or offline marketing both require friendship or repaul.

  12. Hi Sean,

    Offline marketing sounds really cool & I think I would like to attempt some offline marketing tactics once I have mastered a few more skills online first. I particularly like the way you guru guys get out into the field with your seminars & public speaking, that must be such a buzz to be spreading all that internet love around : )

  13. Using these offline tips is great as other people/followers see you as a real person and not just an avatar throwing tweets and content at them.

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