The web 2.0 movement has spawned a lot of social marketing tools that some people just don’t ‘get’. Microblogging might be one of them. If you’re not on the micro blogging bandwagon, you might just be missing out on something fantastic.
Tell The World What You’re Doing in 140 Characters Or Less
Why does the world care what you’re doing?
Why should you care what anyone else is doing?
Is this just simply another productivity trap?
Good questions and the answers are relative. If you’re in the company of your IM mentors and potential proteges you can definitely see how this could benefit you when you have a product launch, want some Digg love or need to quickly know the latest coupon code for domain registrations at your favourite registrar.
For many internet marketers, a social water cooler environment like Twitter, for instance, can be a great place to find out stuff, get link love, tell people about something and be a bit sociable. Being sociable online can make you more friends and therefore net you more sales. While it’s a good idea to explore these areas, it’s also a good idea to spend your time wisely so you don’t spend half a day “tweeting” instead of working.
The point is to utilise tools selectively and use them effectively. Twitter is probably the top social microblogging site and if you find a great group of followers and people to follow you can make connections and get some results. It’s a symbiotic platform though so don’t expect to simply push links out and never participate otherwise you won’t have much luck.