A lot of internet marketers build a website and wait for results. The most successful internet marketers don’t stop building. Finding online success can take time but even after you reach it, you cannot become complacent. Content is king and updating your blog content regularly will help you continually bring new traffic to your sites.
Search engines will visit your website or blog every time you add new content. If your site becomes static, eventually the search engines will stop coming. The aim of the search engines are to bring people new information and when you have an audience, lack of regular new information will stop them from coming as well.
If you don’t update your blog regularly, not only will you lose the attention of the search engines but your subscribers will probably opt-out as well. If you have RSS subscribers, the most recently updated blog will be in their reader list on the main page. If you can stay on that main page as often as possible, you’ll have a greater chance of getting heard.
If you have a static website, consider adding a blog to it to keep at least one section regularly updated and if you have a blog, try not to neglect it. Even a few blog posts a week will pay off and could help you develop a great income stream.
How Often Should You Update Your Blog
Not all internet marketers can update their blogs daily but if you can, this is a good idea. Write blog posts and articles in advance and schedule your posts so that your audience is trickle-fed a regular stream of updates and information from you.
Here are some tips to help you update your blog more often and get traffic to it:
• Write a few articles per week for article distribution and link to the blog with strong keywords.
• Use tools that allow you to schedule updates (such as SocialOomph) to tell people to visit your blog when it updates.
• Blog ahead. Wordpress lets you schedule your blog posts for a future date.
• Post at around the same time each day. If you establish patterns, both your customers and search engines will anticipate this and react to it.
• Write a series. You might do a link roundup one day of the week, announce a special promotion on another, etc.
• Add a contributor. You may want to find someone with knowledge of your industry to add a weekly blog post to the blog. Blogs that have more than one author often do well.
• If you do a weekly newsletter, you can also use this as content for your site. After you’ve sent it out, post it on a section of your website. If you’ve optimised your newsletter for search engines, you’ll benefit even further.
• Link to yourself. If you have several blogs and can’t write a post every week for every one of them but the niche is related, link to one blog from another to create new content and merge audiences as well as provide backlinks to your own sites.
• Welcome and encourage guest posts for your blog. You may have some readers who’d like to do a guest post with a link back to their site. This gives you content, can provide interesting information to your readers, and helps you build a network of friends. Those friends will probably send their own audience to your blog which gives you new potential subscribers.
• Use syndicated content. Articles on article directories are often free to re-distribute if you leave the links in tact and credit the author. You can find great articles that relate to your audience and post them on your site. Do this carefully so you’re not sending your traffic to a competitor.
A blog is a powerful tool for internet and affiliate marketing but is only useful as long as people keep visiting it. Do you have any blogs that are collecting dust? Take on board some of the tips provided above and update your blog as often as possible for maximum results.
Have a most outstanding day.
Sean RasmussenAussie Internet Marketing
www.SeanSEO.com © 2008 - 2010
{ 12 comments… read them below or add one }
Hi Sean
Thanks for some tips on updating blogs. This is a challenge for a lot of us bloggers, so having some kind of strategy and routine really helps. Love the great use of keywords and SEO in this blog post. A great example for all of us to learn from.
Hi Lina
It can take time to develop a strategy and blogging routine that works and suits yourself as an individual, we all work in different ways. Great to see you have benefited from this post and are constantly learning new information to increase your online success
Regards – Sean
I agree with Lina. I believe that many people know that frequent, quality content on a blog is very beneficial, however that is sometimes difficult for beginners.
I have been looking at the idea of finding a contributor or regular guest posting articles, however not really sure about how I go about purposing such a idea…
Writing and publishing frequent blog posts can definitely be difficult for beginners Cemil. It’s a bit like anything, practice does make perfect and the more you do it, the easier it will get. If you are wanting to guest post on other sites, it is a matter of finding quality sites that are very relevant to your niche and approaching the author via email or blog comment etc. As time goes by, and your site builds in reputation, you may also find other people approaching you to guest post on your site
Regards – Sean
I have been using a technique that I read over the last little while to help generate ideas. Basically its a brainstorming activity on any recently written post. You take an article that you have previously written and look at different ways in which you can extend that article, i.e. looking at the opposite point of view, picking up a question that may have been left on the post, etc. This may generate an additional 3 or more articles.
Sean, I believe that I may still be considered “green”, however writing a guest post for one of your blogs one day would be a privilege
Sounds like a great technique Cemil. Thanks for sharing it with other readers as it will surely give them some food for thought. As for guest posting, I cannot guarantee anything, but I am always open to suggestion. Feel free to email me when the time is right mate.
Regards – Sean
Thanks for the insights. I really like the series idea. What a great way to have people establish a pattern of going to your blog.
There are plenty of benefits to writing a series indeed Neil. Glad you enjoyed the article, happy blogging!
Regards – Sean
This post was very enlightening. I have two blogs with a lot of content which get sporadic search engine traffic at the best, but I am not able to post regularly and at the same time because I have a regular day job [late closing hours] and a family [2 active kids and a hubby] to look after.
I would have to prepare posts ahead and schedule publishing for future dates, this way I would ensure that I post regularly and at the same time.
I actually love writing- this is my passion.
Thanks for the tips.
Great to see you are following your passion Consolata. If you have a lot of content on your blogs and are not getting a lot of traffic, you may like to learn more about SEO and social media. By utilising both of these resources your blog will stand a better chance of being noticed. Scheduling your posts is also a great way to ensure your blog is being updated on a regular basis.
Regards – Sean
It can be a struggle balancing all our hats.
Great advice Sean to help us develop some good habits
Sean
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